Green Light Planet – Jagmag Utsav A Mobile Marketing Campaign
hot leads generated
hike in sales figure compared to the previous year
- The aim was to educate rural households about the importance of using high-quality solar products over inferior ones.
- Media reach was the major problem for targeting families living in media dark rural areas.
Campaign was divided into 3 phases:
- Build up
Mobile was used in each phase to create mass awareness, build engagement & augment media to take the brand closer to the consumer in turn impacting sales.
We leveraged telecom intelligence to geo-target in 304 critical BTL activation spots. Next, we integrated a toll-free missed call number to create excitement within consumers via a contest.
At the end, we also build mobile audio stories to build deeper engagement.