Godrej’s Free G Platform Generates 6+ Lakh Missed Call, 3+ Lakh Leads with Marketing Automation
Missed calls were received on the Free G number
Increase in sales happened over the campaign cost
Leads were generated for customer enquiries, store walk-ins and clicks to e-commerce sites
Higher response rate led to maximised registrations through immediate re-targeting via SMS
Having 13 different brands in the store, Godrej used to advertise every brand individually through different communication over traditional media. The only reach points for customers were call centers and walk-in stores. But capturing leads and creating an engagement program for all 13 brands altogether was a challenge.
The master plan by Smartech, was to integrate 13 brands on a single platform, which gave rise to the creation of an innovative consumer interface – Godrej’s FREE G Platform. FREE G was a one-point contact for the consumers to engage with Godrej’s 13 different brands.