Global Pharma Giant Increases Customer Engagement, Generates 4x Leads through Multi-Channel Targeting
Engagement happened over SMSes, sent to over 2,000 missed call received
Increase in conversation rate through multi-channel retargeting. Retargeting at the right frequency influenced response and created brand recall
Open rates were achieved on the additional feedback email sent, which opened the doors for lasting customer relationships
Increase in leads, generated through the process of marketing automation
- To combine traditional channels with digital and adopt a multi-channel marketing strategy for information dissemination.
- To use the power of missed call & integrated 3 other channels viz. email, OBD,& sms to elicit attendees’ interest and engage them with the client brand.
- The multi-channel automation workflow designed by our marketing technologists, exclusively for the 3-day event.