How FBB Online Boosted Email Campaign Open Rates by 39% with Smartech’s Send Time Optimization Feature

banner

Download Now

39%

Lift in Open Rates

10%

Lift in Click Rates

11%

Lift in Revenue from Email Campaigns

Challenges

  • Low Email delivery was one of the major challenge to achieve success through Email Marketing campaigns.

Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered fbb online to:

  • Accurately map out the 11 STO campaigns so as to achieve success in Open-Rate.
  • Campaign spread out over a period of 2 months attaining revenue lifts by 11.25%