How Smartech Helped fbb online Elevate Conversion Rates by 2X

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52%

Increase in Number of Website Transactions

41%

Contribution of Smartech to New Subscribers

5%

Reduction in Cart Abandonment Rate

2X

Increase in Conversion Rate

Challenges

  • Inability to convert large number of anonymous website visitors into registered customers over a period of time
  • High cart abandonment rate leading to a drop in conversion rate and resultant revenues
  • Lack of comprehensive data analytics to identify drop-offs at critical stages of the customer journey
  • Lack of a personalised cross-channel marketing approach to drive higher customer engagement

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered fbb online to:

  • Accurately map out the various digital paths to conversion on the website so as to gain visibility on drop-off behaviour
  • Create automated cross-channel customer journeys to reduce drop-offs while nudging registered visitors towards conversion
  • Reduce their cart abandonment rate by sending timely automated incentives like coupons
  • Craft and deliver highly innovative, personalised, and relevant campaigns to build customer engagement and repeat purchase behaviour