How Smartech Helped fbb online Elevate Conversion Rates by 2X




Increase in Number of Website Transactions


Contribution of Smartech to New Subscribers


Reduction in Cart Abandonment Rate


Increase in Conversion Rate


  • Inability to convert large number of anonymous website visitors into registered customers over a period of time
  • High cart abandonment rate leading to a drop in conversion rate and resultant revenues
  • Lack of comprehensive data analytics to identify drop-offs at critical stages of the customer journey
  • Lack of a personalised cross-channel marketing approach to drive higher customer engagement

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered fbb online to:

  • Accurately map out the various digital paths to conversion on the website so as to gain visibility on drop-off behaviour
  • Create automated cross-channel customer journeys to reduce drop-offs while nudging registered visitors towards conversion
  • Reduce their cart abandonment rate by sending timely automated incentives like coupons
  • Craft and deliver highly innovative, personalised, and relevant campaigns to build customer engagement and repeat purchase behaviour