How the Video-Driven E-Commerce Pioneer Increased Revenue by INR 7 Lakh in Just a Month


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Key Results

INR 7 Lakhs

Increase in revenue over 1 month


Rise in incremental orders over 1 month


Uplift in purchase per visitor


  • Inability to convert website visitors into purchasing customers despite high traffic
  • Lack of predictive recommendations based on historical and real-time customer behaviour
  • Showcasing the right products to the right customers at the right time

Netcore Smartech Strategy

Smartech’s AI-powered personalisation and recommendation engine allowed EZMall to:

  • Lay the foundation for 1:1 personalisation using the clickstream data and current context of every website visitor
  • Offer a reordered listing on the Product Listing Page in the order of products “most likely” to “least likely” to purchase based on relevance to individual customers
  • Increase purchases per visitor through the “You May Also Like” personalised recommendation widget right under the main product image