Smartech’s AI-led 1:1 Product Recommendations Help Top European Watchmaker Increase E-Commerce Conversions by 16%

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Key Results

(via Personalized Widgets)

16%

Increase in overall website conversions

77%

Increase in CTRs on the Home Page

197%

Increase in CTRs on the Product Display Page

236%

Increase in CTRs on the Product Listing Page

112%

Increase in CTRs on the Personalized Boutique Page

9.92%

Decrease in Bounce Rate (via web pop-ups)

Challenge

  • Customers struggled to discover products that were most relevant to their tastes and preferences
  • Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates
  • Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again

Netcore Smartech Strategy

Smartech’s AI-led product recommendations helped the brand by:

  • Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman
  • Designing & deploying personalized product recommendation widgets – powered by User Affinity models on the Home Page
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase