EaseMyTrip Boosts ROI by 275X with Smartech Contributing to 4.5% of Flight Business

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Key Results

95% 

Primary Inbox Placement Rate for Email Campaigns

100%

Increase in App Push Notification CTRs

20%

Reduction in Churn Rate on Flight Bookings

10%

Reduction in App Uninstall Rate

2X

Increase in App Push Notification Delivery Rates

Challenges

  • Unsatisfactory ROI through email marketing due to low primary inbox placement rate
  • Low app push notification delivery rates
  • Lack of user engagement and falling conversions through the EaseMyTrip app
  • High app uninstall rates and drop-offs at multiple stages of the conversion funnel
  • Lack of personalised and contextual multi-channel campaigns

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered EaseMyTrip through:

  • Heavy focus on strengthening domain authority to increase primary inboxing for email campaigns
  • AI-driven features such as Subject Line Optimisation and Send Time Optimisation to maximise email open rates
  • Advanced data insights and user segmentation capabilities to devise relevant engagement strategies
  • Industry-leading Push Amplification feature to elevate app push notification delivery rates
  • Automating customer journeys with hyper-personalised messaging to increase conversions and reduce drop-offs