EaseMyTrip Boosts ROI by 275X with Smartech Contributing to 4.5% of Flight Business


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Key Results


Primary Inbox Placement Rate for Email Campaigns


Increase in App Push Notification CTRs


Reduction in Churn Rate on Flight Bookings


Reduction in App Uninstall Rate


Increase in App Push Notification Delivery Rates


  • Unsatisfactory ROI through email marketing due to low primary inbox placement rate
  • Low app push notification delivery rates
  • Lack of user engagement and falling conversions through the EaseMyTrip app
  • High app uninstall rates and drop-offs at multiple stages of the conversion funnel
  • Lack of personalised and contextual multi-channel campaigns

Netcore's Smartech Strategy

Smartech’s AI-powered cross-channel marketing automation suite empowered EaseMyTrip through:

  • Heavy focus on strengthening domain authority to increase primary inboxing for email campaigns
  • AI-driven features such as Subject Line Optimisation and Send Time Optimisation to maximise email open rates
  • Advanced data insights and user segmentation capabilities to devise relevant engagement strategies
  • Industry-leading Push Amplification feature to elevate app push notification delivery rates
  • Automating customer journeys with hyper-personalised messaging to increase conversions and reduce drop-offs