BPI-Philam achieves 200% uplift in unique email open rates & 15x improvement in clicks
Improvement in clicks.
Uplift in open rates.
- BPI-Philam’s marketing team was in search of innovative ways to improve their email engagement.
- It was observed that personalized emails received better engagement compared to generic ones.
- The team was focused on building the right attributes in order to properly tag the characteristics of its customers.
Netcore Smartech Strategy
BPI-Philam and Netcore worked together to identify and improve customer engagement
- Worked on a strategy to increase customer engagement with the brand.
- Performed thorough segmentation of the email lists to ensure relevant and contextual content was sent out to the appropriate audience.
- We leveraged the Recency-Frequency-Monetary methodology which helps identify how recently a user interacted with an email, how often they engage, and the monetary value of the individual user to determine which segments each user must be categorized in.