ABP News Ghanti Bajao – A Missed Call for the Change


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Key Results

73 lacs

Missed calls

33 lacs

Unique participants


  • Create awareness about common critical issues which impact the daily lives of Indian citizens through their Monday-Friday, 10:00 pm show called “Ghanti Bajao” which aimed at encouraging common people to share their opinion and participate in critical social issues which impact their daily lives
  • Creating continuous customer engagement

Smartech’s Strategy

  • We strategized the usage of missed call, as a digital medium to reach the Indian masses
  • We also helped them acquire a VMN number to avoid the commonality of using the 1800 toll free number, to create a credible and personal connect with the viewers
  • Real-time reporting of the missed call responses and participation was activated
  • The participation was made available to be featured during the show in real time