Personalization Playbook: Reimagining Offline-to-Online Retail With D2C E-Commerce


Why do you need this ebook?

The global retail industry is going to lose almost $2.1 trillion in 2020 alone. That’s a de-growth of almost 10%. While the offline retail industry is looking for regrowth silver bullets, the e-commerce sector is witnessing blistering growth across categories. 

Large consumer segments that relied heavily on offline retail are migrating online for reasons of safety, comfort, and convenience.

And, as a Direct-to-Consumer (D2C) brand; the time is perfect to strengthen your online presence – complementing your offline retail channels. 

Why not reduce your reliance on e-commerce marketplaces like Amazon and instead setup and solidify your own e-commerce platform? Focus on crafting 1:1 customer experiences with AI-led personalization to keep your carefully acquired customers coming back for more. Again and again!

Key Takeaways

  1. Learn why D2C e-commerce is more important than ever in the post COVID-19 world
  2. Identify how you can get a consolidated customer data layer in place 
  3. Understand how you can use AI-led relevant product recommendations to increase conversions by 8-13% – like the giants in this space are!
  4. Grasp how omnichannel personalization helps you increase customer retention and CLTV vs. only focusing on customer acquisition
  5. Identify the metrics that matter most to your D2C e-commerce business
  6. Learn how to get started on your personalization journey right away with a trusted vendor doing all the heavy-lifting!