The Definitive Guide to Mobile App User Retention
Why do you need this ebook?
The popular definition of growth is flawed. Growth isn’t just about acquisition. In fact, growth is much more about retention than acquisition. Within 30 days, most mobile apps lose 90% of all their users. This guide to mobile app retention helps you to dramatically improve those numbers for your mobile app. It presents you the concepts, actionable steps, and frameworks to reduce churn and boost customer retention, astronomically.
– Defining user retention, retention marketing, and the AARRR model of user retention.
– Detailed explanation of time-tested tactics for boosting user retention.
– Key retention metrics – definition and calculation.