How to Woo Today’s Traveller – The Complete Guide to Marketing Automation for The Travel Industry

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Why do you need this ebook?

The past decade has been more transfromative for the travel industry than almost all others. Travellers are mobile-first and expect a personalized multi-channel experience tailored to their interests and personality.
The guide serves as a go-to resource for understanding the user lifecycle of an OTA customer. It also serves implementation of real-life marketing automation use cases, picked up from global OTA giants.

Key Takeaways:

1. Current state of the travel industry
2. The needs and wants of today’s customer.
3. The online travel customer lifecycle.
4. Acquiring, Engaging, Monetizing, and Retaining customers.