Why do you need this ebook?
The past decade has been more transfromative for the travel industry than almost all others. Travellers are mobile-first and expect a personalized multi-channel experience tailored to their interests and personality.
The guide serves as a go-to resource for understanding the user lifecycle of an OTA customer. It also serves implementation of real-life marketing automation use cases, picked up from global OTA giants.
1. Current state of the travel industry
2. The needs and wants of today’s customer.
3. The online travel customer lifecycle.
4. Acquiring, Engaging, Monetizing, and Retaining customers.