Personalization Playbook: The E-Commerce Marketer’s Guide to Deep Personalization


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Why do you need this ebook?

‘In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff.’ – Seth Godin.

Today’s ecommerce platforms offer virtually infinite number of products to choose from. While shoppers deal with the overwhelm of finding the right product from a sea of choices, retailers struggle to meet consumer needs and find uniquely personalized ways to serve all of them without creating an overwhelm.

This ebook serves as a comprehensive guide to understand the need for personalization and ways to implement personalization across the website. It also covers re-engagement techniques to bring back the shoppers to the platform.

Key Takeaways:

1. Understanding the need for personalization
2. Personalizing the website for each customer
3. Re-engaging customers through personalized targeting