CMO's Handbook to Navigate via Pandemic
Why do you need this e-book?
The world is past the shock and surprise stage of the coronavirus crisis, and the time is to prepare for recovery and resurgence. While the fog lingers on, CMOs need to hold the helm with steady hands, ensuring their crew is sane and intact, and head for stabler, calmer waters.
Here in this book, we have compiled the learning from past crises, insights from current leaders, and understanding from our own experience.
Key highlights of the e-book:
Managing vs Leading during the crisis
Making the most of the shrunken marketing budget
Planning the present and future marketing strategy