The BFSI marketer’s guide to leveraging Marketing Automation & Analytics

Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement

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Why do you need this Ebook?

The BFSI consumer is a class apart – with expectations of a secure, seamless, and flawless consumer experience. As a BFSI marketer, you must always set the bar high and keep it there. You need to make the most of Marketing Automation & Analytics to ensure delivery.

Key Takeaways:

  • Understanding of the unique marketing challenges of BFSI industry
  • Benefits of Marketing Automation & Data Integration
  • Use cases and Integrated Analytics – a futuristic approach