Unified Customer View
Break down silos to unify customer data and get an advanced understanding of their behaviour, inaction, and intent across devices and channels
Develop Rich Individual Customer Profiles
Capture diverse data-points on every single customer that uses your mobile app or website. Gain an in-depth understanding of your customers based on their demographic, geographic, behavioural, and device-related details. Enrich these profiles in real-time based on every single customer interaction with your mobile app, website, and marketing campaigns.
Strengthen your Segmentation Strategy
Once you have greater visibility on individual customers, you can effortlessly create customer segments based on certain defined data-points. For instance, if you’re a food delivery app, you can build out laser-focused segments based on location, preferred cuisines, loyalty programme categories, or modes of payment.
Send Hyper-Personalised Communication
A 360-degree view of your customers allows you to craft personalised data-driven multi-channel campaigns as part of dynamic marketing automation journeys. The more personalised your messages; higher the customer engagement, conversion, and retention rates. Let customer data help you optimise your campaign performance.
Deliver Consistent Customer Experiences
By identifying and tracking cross-device interactions with your mobile app or website, you get a consolidated view of your customers’ usage source and patterns. Now deliver consistent individualised experiences without counting the same customer twice. Deepen customer relationships, one engaged customer at a time.
“We implemented a multichannel UX survey after churn and received 1500+ responses”
“Big thanks to Netcore team and Smartech platform! We implemented a multichannel UX survey after churn and received 1500+ responses. The improvements that followed, helped us reduce churn by 36%. We even doubled the winbacks of churn users post Smartech.”
“Reduced app uninstall rates and push notification delivery went up”
“It is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore Smartech’s ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”
“Last click sale attribution doubled through multichannel automation"
“Term Insurance has a long look to book window, extending upto 30 days. Moreover payment to policy issuance involves multiple stages. An integrated marketing automation approach becomes imperative and Netcore has helped us with it. Thanks to this, our last click sale contribution through owned media increased from 1% to 12% in less than 6 months.”
Vice President & Head - Ecommerce & Digital Marketing, Max Life Insurance
“Using Smartech, our user engagement went up 1.5x”
“By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just 6 months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.”
AVP - Digital and Retention Marketing, Swiggy
“Smartech as our growth partner for app engagement and analytics”
“Our aim is to bring people together through authentic home cooked food and in this journey we have chosen Netcore Smartech as our growth partner for App engagement and Analytics.”
Co-founder, FoodyBuddy Applications Pvt. Ltd.
“Solved our biggest problem: low rates of push notification delivery”
“Smartech’s actionable analytics, advanced segmentation, and multi-channel marketing automation helped us increase our campaign revenues by 2.5X. The ML-powered automated and personalised engagement strategies also helped us boost lead generation by 2X on Smartech, reducing customer acquisition costs by 50%. Smartech Push Amplification solved our biggest problem: low rates of push Notification delivery. Our Push Notification delivery rate went up by 44% and CTRs by 63%“
President & Group Head, Marketing, Service Quality, Financial Services & Innovation, Thomas Cook