Unified Customer View
Break down silos to unify customer data and get an advanced understanding of their behaviour, inaction, and intent across devices and channels
Develop Rich Individual Customer Profiles
Capture diverse data-points on every single customer that uses your mobile app or website. Gain an in-depth understanding of your customers based on their demographic, geographic, behavioural, and device-related details. Enrich these profiles in real-time based on every single customer interaction with your mobile app, website, and marketing campaigns.
Strengthen your Segmentation Strategy
Once you have greater visibility on individual customers, you can effortlessly create customer segments based on certain defined data-points. For instance, if you’re a food delivery app, you can build out laser-focused segments based on location, preferred cuisines, loyalty programme categories, or modes of payment.
Send Hyper-Personalised Communication
A 360-degree view of your customers allows you to craft personalised data-driven multi-channel campaigns as part of dynamic marketing automation journeys. The more personalised your messages; higher the customer engagement, conversion, and retention rates. Let customer data help you optimise your campaign performance.
Deliver Consistent Customer Experiences
By identifying and tracking cross-device interactions with your mobile app or website, you get a consolidated view of your customers’ usage source and patterns. Now deliver consistent individualised experiences without counting the same customer twice. Deepen customer relationships, one engaged customer at a time.
“Smartech has helped us grow the visitor to lead ratio on our website"
“Using Smartech we have been able to communicate better with visitors on our website and make them more interested on finalizing their travel plan with SOTC. It not only gives us the opportunity to re-emphasize on the current offers but also enables us to share relevant reading articles with users. This gives them more information on the ideal destination for their next holiday while increasing the chances of conversion.”
Head of E-Business
“Saw an uplift of 10% in new user transactions on our mobile app"
“GlowRoad is India’s fastest growing Social Commerce app with 60 million+ active resellers. We saw an uplift of 10% in new user transactions on our mobile app using Smartech – Apxor’s Contextual App Walkthroughs. We intend to double this number over the next 2 quarters with Actionable App Analytics and Contextual App Walkthroughs. A big thank you to the entire team!”
VP - Product & Growth
“We implemented a multichannel UX survey after churn and received 1500+ responses”
“Big thanks to Netcore team and Smartech platform! We implemented a multichannel UX survey after churn and received 1500+ responses. The improvements that followed, helped us reduce churn by 36%. We even doubled the winbacks of churn users post Smartech.”
“Reduced app uninstall rates and push notification delivery went up”
“It is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore Smartech’s ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”
“Last click sale attribution doubled through multichannel automation"
“Term Insurance has a long look to book window, extending upto 30 days. Moreover payment to policy issuance involves multiple stages. An integrated marketing automation approach becomes imperative and Netcore has helped us with it. Thanks to this, our last click sale contribution through owned media increased from 1% to 12% in less than 6 months.”
Vice President & Head - Ecommerce & Digital Marketing, Max Life Insurance
“Using Smartech, our user engagement went up 1.5x”
“By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just 6 months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.”
AVP - Digital and Retention Marketing, Swiggy