Advanced Actionable Analytics
Set yourself up for blistering growth by accurately analysing your customers’ behaviour at every stage of the conversion journey
Every mobile app user or website visitor navigates across your platform differently. Now accurately track individual customer journeys along the entire path to conversion. Drill-down, split funnels, and pinpoint where they drop-off, create real-time customer segments, and target them with relevant messaging campaigns to arrest churn and uplift engagement.
Compare groups of customers that exhibit similar behaviours across your mobile app and/or website. Map their behaviour over custom time periods to analyse how each cohort remains engaged, from the time of sign-up/registration. Use these insights to make UI/UX improvements or run targeted campaigns to boost engagement and retention.
Create an automated behavioural segmentation flywheel by examining the Recency, Frequency, and Monetary Value of your customers’ purchase (or any other conversion event). Target your identified customer segments – ranging from Stars and Loyalists to At Risk and Dormant – with customised multi-channel campaigns that justify your marketing spends.
“Over the last one year it has helped in contributing to 32% of our renewals business”
“We have been associated with Netcore for two and half years for the Renewals Business. With the help of their consult we have been able to maximise the use of the Smartech automation platform more productively. Their automation module not only eradicated the complete manual effort we followed earlier but automated our communications cycle with customers in an intelligent manner. Over the last one year it has helped in contributing to 32% of our renewals business.”
Deputy Manager - Digital Marketing
“We were able to automate our CLCM journey effortlessly”
“Ever since we started using Netcore Smartech in August, 2018; we’ve been able to automate our CLCM user journey. We’ve also been able to create highly complex cohorts and effective engagement campaigns for each. New engagement tactics and creative ideas from the team have also been very helpful.”
DVP Portfolio Management - Credit Cards
“Smartech helped us boost email domain scalability by 5X in 90 days”
“When we started our journey to increase the reputation of our new domain – iiflfinance.in – we knew it required massive effort. With strategic inputs from the team, we followed time-bound milestones, implemented industry best practices, and experimented with multiple formats to increase our email domain scalability by 5X in 90 days. We look to further scale this while uplifting our email marketing program.”
Head - NBFC Marketing
“Achieved conversion rate of 9.7% with Smartech’s app engagement suite”
“Netcore Smartech’s integrated marketing automation approach inclusive of app tracking and push notifications gave us the advantage of generating student loan applications at a conversion rate of 9.7% in less than 2 months of time.”
“Smartech has helped us grow the visitor to lead ratio on our website"
“Using Smartech we have been able to communicate better with visitors on our website and make them more interested on finalizing their travel plan with SOTC. It not only gives us the opportunity to re-emphasize on the current offers but also enables us to share relevant reading articles with users. This gives them more information on the ideal destination for their next holiday while increasing the chances of conversion.”
Head of E-Business
“Saw an uplift of 10% in new user transactions on our mobile app"
“GlowRoad is India’s fastest growing Social Commerce app with 60 million+ active resellers. We saw an uplift of 10% in new user transactions on our mobile app using Smartech – Apxor’s Contextual App Walkthroughs. We intend to double this number over the next 2 quarters with Actionable App Analytics and Contextual App Walkthroughs. A big thank you to the entire team!”
VP - Product & Growth