Advanced Actionable Analytics
Set yourself up for blistering growth by accurately analysing your customers’ behaviour at every stage of the conversion journey
Every mobile app user or website visitor navigates across your platform differently. Now accurately track individual customer journeys along the entire path to conversion. Drill-down, split funnels, and pinpoint where they drop-off, create real-time customer segments, and target them with relevant messaging campaigns to arrest churn and uplift engagement.
Compare groups of customers that exhibit similar behaviours across your mobile app and/or website. Map their behaviour over custom time periods to analyse how each cohort remains engaged, from the time of sign-up/registration. Use these insights to make UI/UX improvements or run targeted campaigns to boost engagement and retention.
Create an automated behavioural segmentation flywheel by examining the Recency, Frequency, and Monetary Value of your customers’ purchase (or any other conversion event). Target your identified customer segments – ranging from Stars and Loyalists to At Risk and Dormant – with customised multi-channel campaigns that justify your marketing spends.
“Smartech has helped us grow the visitor to lead ratio on our website"
“Using Smartech we have been able to communicate better with visitors on our website and make them more interested on finalizing their travel plan with SOTC. It not only gives us the opportunity to re-emphasize on the current offers but also enables us to share relevant reading articles with users. This gives them more information on the ideal destination for their next holiday while increasing the chances of conversion.”
Head of E-Business
“Saw an uplift of 10% in new user transactions on our mobile app"
“GlowRoad is India’s fastest growing Social Commerce app with 60 million+ active resellers. We saw an uplift of 10% in new user transactions on our mobile app using Smartech – Apxor’s Contextual App Walkthroughs. We intend to double this number over the next 2 quarters with Actionable App Analytics and Contextual App Walkthroughs. A big thank you to the entire team!”
VP - Product & Growth
“We implemented a multichannel UX survey after churn and received 1500+ responses”
“Big thanks to Netcore team and Smartech platform! We implemented a multichannel UX survey after churn and received 1500+ responses. The improvements that followed, helped us reduce churn by 36%. We even doubled the winbacks of churn users post Smartech.”
“Reduced app uninstall rates and push notification delivery went up”
“It is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore Smartech’s ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”
“Last click sale attribution doubled through multichannel automation"
“Term Insurance has a long look to book window, extending upto 30 days. Moreover payment to policy issuance involves multiple stages. An integrated marketing automation approach becomes imperative and Netcore has helped us with it. Thanks to this, our last click sale contribution through owned media increased from 1% to 12% in less than 6 months.”
Vice President & Head - Ecommerce & Digital Marketing, Max Life Insurance
“Using Smartech, our user engagement went up 1.5x”
“By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just 6 months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.”
AVP - Digital and Retention Marketing, Swiggy