Artificial Intelligence Marketing (AIM)
Our AI Engine, Raman, transforms insights from real-time customer-level data into predictive models that help you deliver the right message to the right customer on the right channel, at just the right time!
Campaign Title Optimisation
Embed high-conversion keywords in hyper-personalised email subject lines or push notification titles based on your customers’ historical interactions with your marketing campaigns. Comprehensive sentiment analysis can now help you identify what keywords work best for which customer segments, even for the same campaigns. Capture your customers’ split-second attention spans to drive higher open rates, CTRs, and conversions.
Campaign Content Optimisation
Go one step further and make every marketing campaign count by optimising the message content to resonate with individual customers. Leverage campaign-specific content recommendations offered by Raman, driven by your customers’ historical behavioural and psychographic data-points, to deliver multi-channel campaigns that help you convert, engage, and retain customers.
Send Time Optimisation
Identify the best time to send your email, push notification, or SMS campaigns to relevant customer segments when they are most likely open and react to such marketing communication. Raman dives deep to produce these insights based on your target audience’s historical opens and responses. Also monitor real-time responses to record and update any change in customer behaviour.
Based on insights derived from your customers’ historical responses and interactions with your marketing campaigns, Raman now allows you to identify the channel of engagement on which different customer segments are most active on. Orchestrate intelligent customer journeys to effectively engage with customer segments on such channels to achieve your conversion goals.
Allow Raman to harness the power of Machine Learning to achieve advanced user segmentation. Based on in-depth analysis of behavioural data and pre-defined customer segments; you can unearth new hidden and granular segments based on past purchase, viewing, browsing activities, etc. Unlock new revenue streams by targeting these segments with contextual messages.
“Smartech has helped us grow the visitor to lead ratio on our website"
“Using Smartech we have been able to communicate better with visitors on our website and make them more interested on finalizing their travel plan with SOTC. It not only gives us the opportunity to re-emphasize on the current offers but also enables us to share relevant reading articles with users. This gives them more information on the ideal destination for their next holiday while increasing the chances of conversion.”
Head of E-Business
“Saw an uplift of 10% in new user transactions on our mobile app"
“GlowRoad is India’s fastest growing Social Commerce app with 60 million+ active resellers. We saw an uplift of 10% in new user transactions on our mobile app using Smartech – Apxor’s Contextual App Walkthroughs. We intend to double this number over the next 2 quarters with Actionable App Analytics and Contextual App Walkthroughs. A big thank you to the entire team!”
VP - Product & Growth
“We implemented a multichannel UX survey after churn and received 1500+ responses”
“Big thanks to Netcore team and Smartech platform! We implemented a multichannel UX survey after churn and received 1500+ responses. The improvements that followed, helped us reduce churn by 36%. We even doubled the winbacks of churn users post Smartech.”
“Reduced app uninstall rates and push notification delivery went up”
“It is extremely crucial to engage the users right from the beginning for an App Marketer. Netcore Smartech’s ‘Push Amplification’ feature gave us the advantage of reducing our overall app uninstall rate. Our push notification delivery rate went up and ensured that our push messages reach to the targeted users.”
“Last click sale attribution doubled through multichannel automation"
“Term Insurance has a long look to book window, extending upto 30 days. Moreover payment to policy issuance involves multiple stages. An integrated marketing automation approach becomes imperative and Netcore has helped us with it. Thanks to this, our last click sale contribution through owned media increased from 1% to 12% in less than 6 months.”
Vice President & Head - Ecommerce & Digital Marketing, Max Life Insurance
“Using Smartech, our user engagement went up 1.5x”
“By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just 6 months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.”
AVP - Digital and Retention Marketing, Swiggy