Artificial Intelligence Marketing (AIM)
Our AI Engine, Raman, transforms insights from real-time customer-level data into predictive models that help you deliver the right message to the right customer on the right channel, at just the right time!
Campaign Title Optimisation
Embed high-conversion keywords in hyper-personalised email subject lines or push notification titles based on your customers’ historical interactions with your marketing campaigns. Comprehensive sentiment analysis can now help you identify what keywords work best for which customer segments, even for the same campaigns. Capture your customers’ split-second attention spans to drive higher open rates, CTRs, and conversions.
Campaign Content Optimisation
Go one step further and make every marketing campaign count by optimising the message content to resonate with individual customers. Leverage campaign-specific content recommendations offered by Raman, driven by your customers’ historical behavioural and psychographic data-points, to deliver multi-channel campaigns that help you convert, engage, and retain customers.
Send Time Optimisation
Identify the best time to send your email, push notification, or SMS campaigns to relevant customer segments when they are most likely open and react to such marketing communication. Raman dives deep to produce these insights based on your target audience’s historical opens and responses. Also monitor real-time responses to record and update any change in customer behaviour.
Based on insights derived from your customers’ historical responses and interactions with your marketing campaigns, Raman now allows you to identify the channel of engagement on which different customer segments are most active on. Orchestrate intelligent customer journeys to effectively engage with customer segments on such channels to achieve your conversion goals.
Allow Raman to harness the power of Machine Learning to achieve advanced user segmentation. Based on in-depth analysis of behavioural data and pre-defined customer segments; you can unearth new hidden and granular segments based on past purchase, viewing, browsing activities, etc. Unlock new revenue streams by targeting these segments with contextual messages.
“Netcore augments our customer watching experience and helps us reach out to more Bollywood buffs”
“Technology has always been at the heart of ShemarooMe and how we function to make the content viewing not only personalized for our viewers but also enhance their watching experience. This partnership with Netcore augments our customer watching experience and helps us reach out to more Bollywood buffs.”
Mr. Zubin Dubash
COO - Digital
“Reduced drop-offs & increased website lead generation with Smartech’s web engagement suite”
“Introduction of web messages has helped us reach out to users who are looking for something specific, but are unable to find it. Rather than dropping-off without finding anything, we are now able to reduce these drop-offs and reach out to them instantly. The quality of leads is high in intent and hence, actual conversion rates have increased considerably.”
Senior Manager - Digital Marketing
“Achieved 2.2X uplift in app push notification delivery rates & 1.8X uplift in CTRs through Smartech”
“It’s extremely important for any brand to target the right user through the right channel at the right time. With Netcore Smartech, we were able to optimize our app push notification strategy, driving 23% of user engagement on our app through improved push notification delivery. We have achieved 2.2X uplift in delivery rates and 1.8X uplift in click rates through app push notifications as a channel on Smartech. The consultancy and support from the Customer Success Team at Netcore has been extremely helpful in achieving this feat.”
Chief Manager - Digital
“Increased email open rates by ~38% & click-rates by ~13% during our semi-annual End of Reason Sale (EORS), compared to its previous edition”
“Netcore’s steady support and commitment, especially, through the ongoing evolving business priorities have helped us optimize our campaigns. In our recent fashion event, the EORS 12, the teams provided round the clock support and we continue to derive value from this association. We have witnessed 38% uptick in opens and 13% uptick in traffic from email campaigns in our latest campaign.”
Head - Customer Communications (CRM)
“We have achieved 9X uplift in Open Rates, 5X Uplift in overall Click Rates and ~3X Uplift in Overall CTOR.”
“Netcore Smartech which we started using in September, 2019; has helped us immensely in automating our CLM user journey. This has boosted our Email Engagement (CTOR) by 3X. We’ve also been able to create effective engagement campaigns. New engagement tactics and creative ideas from the team have been very helpful. The turn-around time and support from team was exceptional. Through Nectcore’s Smartech, we have achieved 9X uplift in Open Rates, 5X Uplift in overall Click Rates and ~3X Uplift in Overall CTOR.”
Senior Manager- Product Marketing & Customer Lifecycle Management
“We were able to automate our CLCM journey effortlessly”
“Ever since we started using Netcore Smartech in August, 2018; we’ve been able to automate our CLCM user journey. We’ve also been able to create highly complex cohorts and effective engagement campaigns for each. New engagement tactics and creative ideas from the team have also been very helpful.”
DVP Portfolio Management - Credit Cards