Artificial Intelligence Marketing (AIM)
Our AI Engine, Raman, transforms insights from real-time customer-level data into predictive models that help you deliver the right message to the right customer on the right channel, at just the right time!
Campaign Title Optimisation
Embed high-conversion keywords in hyper-personalised email subject lines or push notification titles based on your customers’ historical interactions with your marketing campaigns. Comprehensive sentiment analysis can now help you identify what keywords work best for which customer segments, even for the same campaigns. Capture your customers’ split-second attention spans to drive higher open rates, CTRs, and conversions.
Campaign Content Optimisation
Go one step further and make every marketing campaign count by optimising the message content to resonate with individual customers. Leverage campaign-specific content recommendations offered by Raman, driven by your customers’ historical behavioural and psychographic data-points, to deliver multi-channel campaigns that help you convert, engage, and retain customers.
Send Time Optimisation
Identify the best time to send your email, push notification, or SMS campaigns to relevant customer segments when they are most likely open and react to such marketing communication. Raman dives deep to produce these insights based on your target audience’s historical opens and responses. Also monitor real-time responses to record and update any change in customer behaviour.
Based on insights derived from your customers’ historical responses and interactions with your marketing campaigns, Raman now allows you to identify the channel of engagement on which different customer segments are most active on. Orchestrate intelligent customer journeys to effectively engage with customer segments on such channels to achieve your conversion goals.
Allow Raman to harness the power of Machine Learning to achieve advanced user segmentation. Based on in-depth analysis of behavioural data and pre-defined customer segments; you can unearth new hidden and granular segments based on past purchase, viewing, browsing activities, etc. Unlock new revenue streams by targeting these segments with contextual messages.
We were able to automate our CLCM journey effortlessly
“Ever since we started using Netcore Smartech in August, 2018; we’ve been able to automate our CLCM user journey. We’ve also been able to create highly complex cohorts and effective engagement campaigns for each. New engagement tactics and creative ideas from the team have also been very helpful.”
DVP Portfolio Management - Credit Cards
Smartech helped us boost email domain scalability by 5X in 90 days
“When we started our journey to increase the reputation of our new domain – iiflfinance.in – we knew it required massive effort. With strategic inputs from the team, we followed time-bound milestones, implemented industry best practices, and experimented with multiple formats to increase our email domain scalability by 5X in 90 days. We look to further scale this while uplifting our email marketing program.”
Head - NBFC Marketing
Achieved conversion rate of 9.7% with Smartech’s app engagement suite
“Netcore Smartech’s integrated marketing automation approach inclusive of app tracking and push notifications gave us the advantage of generating student loan applications at a conversion rate of 9.7% in less than 2 months of time.”
“Smartech has helped us grow the visitor to lead ratio on our website"
“Using Smartech we have been able to communicate better with visitors on our website and make them more interested on finalizing their travel plan with SOTC. It not only gives us the opportunity to re-emphasize on the current offers but also enables us to share relevant reading articles with users. This gives them more information on the ideal destination for their next holiday while increasing the chances of conversion.”
Head of E-Business
“Saw an uplift of 10% in new user transactions on our mobile app"
“GlowRoad is India’s fastest growing Social Commerce app with 60 million+ active resellers. We saw an uplift of 10% in new user transactions on our mobile app using Smartech – Apxor’s Contextual App Walkthroughs. We intend to double this number over the next 2 quarters with Actionable App Analytics and Contextual App Walkthroughs. A big thank you to the entire team!”
VP - Product & Growth
“We implemented a multichannel UX survey after churn and received 1500+ responses”
“Big thanks to Netcore team and Smartech platform! We implemented a multichannel UX survey after churn and received 1500+ responses. The improvements that followed, helped us reduce churn by 36%. We even doubled the winbacks of churn users post Smartech.”