App Churn Management
Fortify your mobile marketing strategy with our AI Engine, Raman, to predict and arrest app uninstalls by 10-12% as you make user retention your North Star Metric!
Set up Relevant Prediction Periods
Depending on your app category, the frequency at which your users launch the app to access your product/service varies. Defining this time period is key to accurately predicting app churn or uninstalls. Set up the prediction period relevant to your app – 7/14/28 days – and, then allow Raman to use patented ML algorithms to help you predict and manage churn.
Benefit from Auto-Predicted Segments
Raman can predict the users who are “Most Likely to Churn”, “Moderately Likely to Churn”, and “Least Likely to Churn” in the next 7/14/28 days. You will see an accurate count of users under each of these segments. Raman also predicts how likely are users to churn in each of these segments if there are no remedial actions taken to stop them from uninstalling your app.
Craft Actionable Re-engagement Campaigns
Based on Raman’s predictions, identify the segment you want to target. Then without having to leave the Churn Management Dashboard choose the most relevant channel to re-engage your targeted users – email, SMS, app push notifications, or web push notifications. These AI-led predictions increase in value if you take remedial action through an effective marketing campaign.
Track App Churn Management Performance
Track the performance of your targeted campaigns on the Churn Management Dashboard using Accuracy, Churn Arrested, and Opportunity Loss metrics. This will accurately show you the number of users you prevented from churning with your targeted campaigns and the number of users who weren’t targeted with a contextual re-engagement campaign and didn’t use your app.
“Netcore has helped improve our app push notification delivery rates by over 28% using their Smart Push technology.”
“Netcore has helped us improve the delivery rates of our app push notifications by over 28% using their Smart Push technology. Netcore’s Smart Push truly is one of the best app marketing innovations till date.”
Head of Marketing & Content
“We have been able to convert 29% of our returning traffic into leads and 278 of them into customers in just two months”
“Netcore has been Tally’s Digital Engagement partner for the last 4 years now. Netcore’s Omni channel marketing automation suite powers our lead generation communications and lead nurture journeys. Their dedicated Customer Success team works closely with us helping us achieve our business goals. Through Lead Generation web messages, we have been able to convert 29% of our returning traffic into leads and through Lead nurture journeys we have been able to convert 278 customers in July and August alone.”
Head of Digital
“Astro-Vision achieves a 2X improvement in conversions from email through Smartech”
“We at Astro-Vision have always known how important email is to reach our customers. Right from the start of our partnership with Netcore, their Deliverability Experts and Customer Success Teams have been helping us with our email strategy. It is the testament to their dedication and domain expertise that we have been able to increase conversions by 2X from emails sent through Smartech.”
Director and CEO
“Smartech helped us achieve personalization at scale easily which led to an 8.48% conversion uplift”
“Netcore Smartech’s personalization engine helped us recommend relevant products to our customers throughout different parts of their journey on our website. We are able to achieve personalization at scale easily and see an 8% conversion uplift.”
Vivian Ting Shi Min
“Increased email user engagement by 4.48X”
“With Netcore Smartech, we were able to improve our email deliverability and maximize domain scalability; achieving a 4.48X uplift in user engagement. We’ve also been able to automate our CLCM through their Journey Builder and convert dropped-off visitors from the website into effective leads through the introduction of lead-based web messages on our product pages. Their support, consultancy, and strategic inputs from the Customer Success team have been immense. We look forward to continue this collaboration to spearhead our engagement tactics”
VP & Head - Marketing, Brand & Corporate Communications
“Netcore’s client servicing is one of best in the industry.”
“I’ve worked with many email marketing vendors in the past and can confidently say that Netcore’s client servicing is one of best in the industry. Not only do they offer professional advice to improve traffic and campaign conversions, but their constant follow-ups and client engagement is also what sets them apart from many solution providers that I’ve worked with. Keep up the great work!”
General Manager, Business & Strategic Development, MPH Bookstores Sdn Bhd