The CXO Virtual Roundtable: Re-growth in SEA with Digital Transformation During the COVID-19 Era

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About the event

You must have seen this viral meme floating across social media recently:

Who led the digital transformation in your company in 2020?
a. CEO
b. CTO
c. COVID-19

COVID-19 is pushing companies to adapt, evolve, and pivot. But, it’s the C-Suite that needs to take charge and lead from the front. At the foundation of a re-growth business mindset is digital transformation. While consumer behavior, purchase patterns, and usage habits have changed; customer expectations remain straightforward. As a B2C brand, you still need to deliver customer satisfaction. You still need to make them feel special. You still need to deliver unique 1:1 personalized customer experiences. And, how the C-Suite tackles the new normal while re-shaping marketing budgets, strategies, and teams will impact who captures greater marketshare, mindshare, and wallet-share.

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