Martech Mashup | Learn. Engage. Grow

AI-Led Personalization: Unlocking
Conversion Secrets for 15X Growth

 Venue Vietnam


About the event

Smartech’s quarterly mixer series is a city-specific event that brings together leading marketers and product managers across Southeast Asia and India to share insights and best practices on how app and web businesses can leverage the power of martech to hack the next wave of growth; i.e. boost customer engagement, monetization, and retention.

The inaugural edition saw Martech Mashup take 7 global cities and 500+ attendees by storm – nurturing the martech community and leaving audiences with actionable growth strategies. Martech Mashup 2.0 delves deeper into how digital and mobile brands can scale growth in the era of AI-powered personalization.

Key Takeaways

  • Learn how AI can help you personalize individual user journeys at every digital touchpoint to deliver 20% better purchase behavioural predictions
  • Identify the degree of personalization required to boost conversions by 8% – 13% through relevant recommendation strategies
  • Understand how your website or mobile app can start scaling marketing ROI by 10X-15X in less than 5 weeks to script a new growth chapter!

Why Attend?

  • Learn from the best growth practitioners: Gather growth lessons and actionable insights from top industry leaders who are disrupting the digital and mobile marketing space
  • Engage with like-minded industry peers: Embrace the chance to interact, share, and strike potential partnerships with industry peers, over dinner and drinks, post the event
  • Grow your business & professional networks: Put those growth strategies into action – ASAP – to enable your mobile app or website business to drive personalization at scale!

Speaker & Panelist

Ajay Kashyap, CEO,

Ajay Kashyap

Nguyễn Hữu Tuấn Phong

Nguyễn Hữu Tuấn Phong
Head- Fintech & Project Management,

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