Leverage the most robust and reliable email marketing channel to keep your customers engaged, through highly contextual promotional and transactional content at scale!
Engage Users through Personalised Broadcasts and Triggered Email Campaigns
Effortlessly automate the delivery of highly personalised email content relevant to identified customer segments on the basis of their historical behaviour, using a variety of default templates. Orchestrate email campaigns triggered by customer actions in real-time. Simple enough? It is!
Achieve High Email Marketing Open and Click Rates through the Power of AI/ML
Harness the power of AI/ML using Smartech’s advanced targeting features to make your email marketing campaigns more effective by optimizing your subject lines and send times. Spend more time on science-backed marketing strategy, and not intuition, to get the most out of your email marketing campaigns!
Do More with Advanced Customer Segmentation
Drive hyper-personalization at scale by creating precise segments through complex rules based on your customers’ responses to previous multi-channel campaigns. Identify micro-segments based on parameters of your choice to laser-focus your targeting even further.
Breathe Creativity into your Email Campaigns with Customised Templates
Design your email campaigns with ease, using an extensive gallery of pre-defined templates or a simple-to-use Drag and Drop Editor. Check the efficacy of multiple versions of email campaigns with A/B Testing to hit upon the optimal design and layout! Create, experiment, test, and execute!
Gauge Performance through Intelligent Reports and Interactive Dashboards
Gain a comprehensive understanding of every email campaign that you run with a host of data-rich metrics such as email open rates, optimal days and times, email campaign trends, etc. that become your single source of truth on email marketing performance. Gauge, learn, and pivot to maximise your email marketing ROI.
How Smartech’s Integrated Marketing Automation Approach Enabled SOTC to Increase Leads by 90% in 7 Days