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Personalization in E-Commerce – 7 Trends to Watch in 2020
This holiday season, I accompanied my grandfather to a shoe shop in his neighbourhood. The shop owner already knew his shoe size, the brands, colours, a...
Augmented Analytics To Transform Big Data Into Smart Data
It was in 2005 that Roger Mougalas coined the term Big Data. Ever since, it has captured the imagination of industries across the spectrum, across the g...
How to Reinvent E-Commerce Personalization in 2020
The other day, my mom shared a list of things she wanted to buy, and said, “Order them online, the sale season is here!” I was amused about how the user...
Understanding Customer Data Platforms
“Customer is indeed the king, but running a kingdom is no child’s play. Knight, minister, jester, advisor, are you there for your king in every wa...
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. If one were to outline each i...
How Netcore’s WhatsApp Chatbot Helped Flipkart Deliver Customer Delight at Scale
“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”– Kerry Bodine This timeless reality grows in...
15 Lesser-Known but Innovative Tools for Your Martech Stack
New technology, new innovation, new investments and expansions are daily news in the ever-evolving marketing technology (Martech) space now. And that’s ...
Marketing Technology Trends for 2020
It’s a wrap.  We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...
Conversational Marketing 101: How Chatbots help Improve Customer Engagement
When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that the best customer experiences ar...
How Feedback Bots Can Help You Improve Customer Experience
How would you know what your customers like or dislike about your product or service until you ask them or they tell you?
Being the change they want to see: Best quotes from top Indian marketers
In the present day and age of digital disruption, marketers are optimising several tools to listen to their customers to deliver impactful, hyper-person...
The French (& our #Analytics) Have it!
The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemma. Ou...
In a Consumer-driven age, India finds its own Martech evangelists
Marketing is today at the forefront of a major tech disruption catalysed by an explosion of Internet-based technologies. Brands today want to go where t...
AdTech + Martech = MadTech & why that is AWWWEsome!
These are interesting times. An open letter to the Modern Marketer…
Analytics is what drives your business intelligence today
Analytics-enabled marketing is your right step in the right direction: The time is now!
‘Smart conversations’ are changing the face of marketing
Today, ‘Conversation marketing’ is the talk of the town.
[Infographic] 8 Martech Trends with Use Cases 2018
As we draw close to the end of 2017 here’s one last infographic from us. But this one will help you set your sails for the coming year. Read on to...