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Customer Data Platforms vs. Data Management Platforms: A Definitive Guide
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. If one were to outline each i...
How Netcore’s WhatsApp Chatbot Helped Flipkart Deliver Customer Delight at Scale
“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”– Kerry Bodine This timeless reality grows in...
15 Lesser-Known but Innovative Tools for Your Martech Stack
New technology, new innovation, new investments and expansions are daily news in the ever-evolving marketing technology (Martech) space now. And that’s ...
Keep An Eye on these Nine Martech Trends this Year
Our Martech Trends 2019 report is All About Helping You Enhance your Brand’s User Experience
Conversational Marketing 101: How Chatbots help Improve Customer Engagement
When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that the best customer experiences ar...
How Feedback Bots Can Help You Improve Customer Experience
How would you know what your customers like or dislike about your product or service until you ask them or they tell you?
Being the change they want to see: Best quotes from top Indian marketers
In the present day and age of digital disruption, marketers are optimising several tools to listen to their customers to deliver impactful, hyper-person...
The French (& our #Analytics) Have it!
The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemma. Ou...
In a Consumer-driven age, India finds its own Martech evangelists
Marketing is today at the forefront of a major tech disruption catalysed by an explosion of Internet-based technologies. Brands today want to go where t...
AdTech + Martech = MadTech & why that is AWWWEsome!
These are interesting times. An open letter to the Modern Marketer…
Analytics is what drives your business intelligence today
Analytics-enabled marketing is your right step in the right direction: The time is now!
‘Smart conversations’ are changing the face of marketing
Today, ‘Conversation marketing’ is the talk of the town.
[Infographic] 8 Martech Trends with Use Cases 2018
As we draw close to the end of 2017 here’s one last infographic from us. But this one will help you set your sails for the coming year. Read on to...
8 Transformational Martech Trends with Uses Cases, 2018
Did you know? More marketers will embrace an expanded role in 2018 – focused not only on customer communications but also on crafting customer experienc...
Using Marketing Analytics to Measure the ROI of Marketing Activities
Unlike sales, R&D and operations, the marketing department’s contribution to the company’s bottom line is still a field that is not fully understood...
The Debate on Outsourced vs. In-House Analytics
Once upon a time, when brands needed to test the performance of their product or campaign ideas, they would busy themselves organizing focus groups and ...
Why Integrated Analytics Should Drive Your Marketing Strategy
The myriad ways in which consumers interact with brands, grow more complex and sophisticated with each passing year. Digital points of engagement are co...
How an Integrated 360-Degree View of the Customer can Boost your Marketing
Today every industry is looking forward to ‘disrupt’. No longer satisfied with merely growing sustainably, organizations today seek to chall...