Marketing Automation

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The Anatomy of Success with Web Push Notifications – Netcore + Nykaa Fashions
When it comes to channels which excite a marketer’s drive for higher revenues, Web Push Notifications typically don’t figure into most lists. But this l...
Smartech Contributes to 1 in 3 Policy Renewals of a Leading General Insurance Provider
For any insurance brand, renewals matter more than new policy purchases. It forms the backbone of their income statements being a recurring revenue sour...
The Ultimate Guide to Omni-channel Personalization
Gone are the days of ‘Online Shopping versus Retail’. Now is the time of Omni-channel marketing which primarily focuses on Personalization, shifting the...
How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget. Tha...
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
Data Collection: Strategies to Identify and Collect Quality Data for Marketing
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints....
How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...
How does RFM Analysis Help Customer Segmentation in E-commerce
I remember that until a few years ago, there were only a handful of reliable e-commerce platforms from where I used to buy only some products- mostly bo...
5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
Is Your Marketing Automation Platform Just a Glorified Campaign Launcher?
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer. Expectations from marketing automation pla...
How to Write Impactful Marketing Campaign Titles?
As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc...
Email vs. SMS: Selecting the Right Channel for Improved User Engagement
24X7 online users. Non-linear customer journeys. Large quantities of user data. Increasing number of marketing channels. Evolving user expectations.