Marketing Automation

banner
How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget. Tha...
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
Data Collection: Strategies to Identify and Collect Quality Data for Marketing
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints....
How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...
How does RFM Analysis Help Customer Segmentation in E-commerce
I remember that until a few years ago, there were only a handful of reliable e-commerce platforms from where I used to buy only some products- mostly bo...
Personalization lessons from award-winning digital marketing campaigns
Personalization has been a buzzword in the marketing world for the last few years. Every marketer dreams of executing that perfect personalized campaign...
5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
Is Your Marketing Automation Platform Just a Glorified Campaign Launcher?
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer.
How to Write Impactful Marketing Campaign Titles?
As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc...
Email vs. SMS: Selecting the Right Channel for Improved User Engagement
24X7 online users. Non-linear customer journeys. Large quantities of user data. Increasing number of marketing channels. Evolving user expectations.
How Can Hyper-Personalised Marketing Deliver Better Customer Experiences at Scale?
Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal custom...
Push Notifications vs. Email: 5 Tips to Help you Choose the Right Channel for User Engagement
Today’s users don’t follow straightforward customer journeys. We exist in a multi-channel, cross-device world.
Relationship Marketing: The key to Retaining Customers for Life
Marketing is more focused on digital than ever before. Modern marketers and sales professionals are in a long race of acquiring new customers and increa...
7 Reasons Why Marketing Automation is Important
Embracing marketing technology is undeniably essential for the modern marketer. Especially in today’s digital era, where automation is the lifeblood of ...