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8 Strategies to help you Rethink Customer Retention Marketing
Too many expectations, they say, bring resentment.  I’ll start off this post by saying that expecting your customers to be loyal to you forever is ...
Permission Marketing – How Can Your Brand Benefit From It?
For a very long time, marketing has been construed as something intrusive and interruptive, be it a TV commercial, an ad on the radio, a telemarketing c...
The 32 Point E-Commerce Flash Sale Checklist for Black Friday 2019
With less than two months to go for the big showdown in e-commerce aka Black Friday and Cyber Monday, it’s time for marketers to pull up their socks for...
Smart Onboarding: Delivering Positive Customer Experiences
Have you ever thought, why a customer bailed out on you after 7 days of signing up for your product? It cannot be because of product-need misfit. It is ...
The Best Productivity Apps Guaranteed to Make Your Life Simpler
There are some things a smartphone can’t do yet, for everything else, there is an app!
BB ki Vines creator Bhuvan Bam shares his Content strategy
He might call himself sasta Johnny Depp in jest but to his fans and followers (& I am one of them since I met him 2 days ago), he’s far greater and ...
Looking at Marketing through the GDPR Lens…
…And how Netcore Smartech Helps with Compliance
Netcore’s Bothra, on the role of marketing as a business driver
Marketing is one of the leading business functions that has been able to demonstrate the varied advantages of deploying new age technologies. Marketing ...
France or Croatia – Who’s taking the World Cup home?
FIFA World Cup 2018 landed us a battery of surprises but none greater than the entire world supporting one football team only – The Wild Boars of Thaila...
Darwinise the Dinosaurs
Change is the only constant, we say. A bit cliché, but when it comes to Netcore, it’s really true!
Does Stealth Marketing Exist in the Digital Era?
Today, can you imagine a ten minutes of your awake time when you are not bombarded with any sort of advertisement? Would it surprise you to learn that i...
66 Most Important Metrics Every Marketer Must Measure Across Channels
A friend of mine is on a weight loss program, following a strict diet and exercise regime. He maintains a detailed chart of how much calories he consume...
8 Ways to Spoil your Marketing Efforts!
Marketing has the power to make or mar your business. If done well, it can boost business like nothing else can. And if done in a wrong way, it can caus...
3 Sure-Shot Ways To Reach Your Marketing Goals!
Today’s customer is spoilt for choices. Hence, Survival of the Fittest theory is all the more applicable to the new age marketers. Maintaining a good re...
While I was travelling back to Mumbai from Kolkata, I was accompanied by a couple with their 1 year old.  And like some kids, this one was more aff...