Email Marketing

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The Ultimate Guide to Email Marketing for your Media OTT Brands
The days of Cable TV are over, the time of streaming has begun! Torn between which show to binge watch while you are commuting every day to work or havi...
AMPlify your Email Engagement with Dynamic Emails
When Google announced Accelerated Mobile Pages (AMP) powered emails earlier this year, it was like a breath of fresh air for the email marketing industry.
Drip Marketing: A Beginner’s Guide to Lifecycle Email Marketing
Whether you’re a startup or an established business, email marketing will always remain a crucial cog in your marketing machinery. Effective email marke...
Email Subject Line Best Practices to Make You a Marketing Ninja!
The email subject line is the first thing that your subscribers or customers see when they receive an email in their inbox. This single line is enough t...
Why Your Marketing Emails Are Getting Ignored and How to Fix It?
If you’ve spent a ton of time crafting and designing your marketing emails, you’ll likely find it disheartening to see very few subscribers openin...
This Is How You Create a Powerful Email Marketing Strategy
It is no secret that email marketing is the most profitable channel to drive sales and revenue.
Win-Back Email Campaigns: 7 Best Examples to Help Re-Engage your Customers
All of us want a lot of things in life, or at least a few things that make us feel recognised, remembered, and pursued. It appeals to our human desire t...
17 Email Marketing Myths You Need to Stop Believing Immediately
Email marketing is one of the most effective tools in a marketer’s toolbox.
AMP-based Dynamic Emails in Gmail: Ushering the Next Era in Email Marketing
On 27th March 2019, Google announced that desktop Gmail users can now see dynamic emails that are actionable. Users can interact and perform certai...
Protect and Enhance your Domain Reputation with Smartech’s AI-Powered Prediction Model
As KPI-driven email marketers, you want all you’re carefully crafted and designed email campaigns to land in your users’ primary inbox, don’t you?
How PhonePe Leveraged Smartech’s AI-based Email Delivery to Power Customer Engagement by 2X
Ever since the incumbent government’s demonetisation drive back in 2016, the digital payments ecosystem in India has witnessed a blistering growth. Curr...
Primary Inboxing in Gmail: A Doubled-Edged Sword
With great power comes great responsibility. – Ben Parker                         ...
6 Hacks to Reduce User-Reported Spam Rates to Maximise your Email Marketing Strategy
Murphy’s Law aptly states that whatever can go wrong, will go wrong.
How AI-powered Delivery Enabled Myntra Improve Email Campaign Performance by 60%, 2X that of...
In today’s hyper-competitive digital consumer environment, brands across industries face an uphill battle while attempting to acquire, engage, mon...
Make your email marketing a success with advanced analytics on Netcore Smartech dashboard
Actionable Analytics, Automation, ROI Attribution Modelling, and AI/ML – all on one platform
Google’s Exciting New AMP Feature in Gmail to Bring Life to Emails!
Accelerated Mobile Pages (AMP) has been around for some time now, a technology that is used to improve mobile page performances. Here is the good news!:...