Artificial Intelligence & Machine Learning

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The ‘AI plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Is Your Personalization Experience Intelligent or Dumb?
In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part ...
AI-based Hyper Personalisation for Enhanced Customer Experience
Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.
Introducing AI-powered Campaign Title Performance Predictor
Running a successful marketing campaign takes a significant amount of planning, skill, execution and a fair bit of luck. Let’s look at the finer parts o...
5 Awesome Ways in Which Artificial Intelligence is Redefining Mobile Marketing
Artificial Intelligence or AI is no longer an alien term to marketers today. It has gone from being a futuristic tech trend to watch out for to a realis...
What is Artificial Intelligence Marketing?
Artificial Intelligence (AI) has made the transition from once being a glorious manifestation of sci-fi imagination to today emerging as a technological...
6 Ways in Which Artificial Intelligence Powers Marketing Automation
Almost two decades ago, digital marketing saw a huge wave of change with the rise of marketing automation. By taking away the effort of carrying out rep...
You need AI/ML on your marketing team
With smart A/B Testing, Churn Prediction, & Recommendation Engine, you get an all-star performance on your campaigns
Send Time Optimisation & Subject Line Optimisation – Marketers’ Genies!
Few key questions any marketer or campaign specialist faces are – “Whom, What, When and How to send a campaign”. In the last 15 years, analytics p...
How to Retain your App Users using AI!
Planning, designing and executing marketing campaigns to get users to download your app take a heavy toll on your resources. On top of that, 24% of user...
Looking at AI adoption at your organisation? We’ve compiled a checklist of all the crucial s...
‘85% of executives believe AI will change business, but only 20% of the companies are using it in some way, and just 5% make extensive use of it.’
AI is Marketer’s Strongest Ally Today
You can wait for AI. AI won’t wait for you. Any growth marketer today will tell you this. AI is playing a pivotal role in enabling marketers to make hyp...
Hallo! Exactly when are you planning to send that email?
Ten long years ago in January of 2007, the New York Times published an article titled ‘Anywhere the Eye Can See, It’s Likely to See an Ad’, a comme...
4 Marketing Use Cases for AI in Marketing
1. Hyper-personalise Your Campaigns with Smart Segmentation
Your consumers are embracing Artificial Intelligence. Are you?
Hey marketer, why you should just let AI help you