COVID-19 may have temporarily (and, in some ways permanently) changed the business and marketing playbook. But, what it hasn’t (and, shouldn’t!) change is your eternal promise to consistently deliver value and customer delight at scale.
Set in this backdrop, omnichannel personalization continues to take centre-stage. Crafting 1:1 customer experiences across all digital touchpoints is a bulletproof way to bridge the gap between customer expectations and your conversion KPIs.
Continue reading “Build vs. Buy: 7 Reasons to Consider Before Building a Personalization Platform In-House”
A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their target audience with AI-powered omni-channel marketing and engage with customers for better conversions and revenues. But with great power comes great responsibility. Although Artificial Intelligence and Machine Learning has made it possible to send relevant content to the right people at the right time to sustain fruitful customer relationships and engagement, it’s your responsibility as a marketer to live up to the trust your customers have shown in your brand and build a secure online community for them with the power of AI and ML.
Continue reading “Experts View – Ritesh Bhatnagar, CMO, U2opia Mobile, on Building a Strong Online community With AI & ML”
The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt. But then COVID-19 isn’t like any other crisis. The Global slowdown is inevitable and with the world GDP dropping, every bulletin is not showing signs of a quick recovery.
But the show must go on, so does engagement between your brand and your customer. Here are a few ways the biggest brands in the Insurance industry are engaging with their customer during the crisis.
Continue reading “9 COVID-19 Campaign Examples and Learnings from Leading Insurance Brands”
According to Michael Leboeuf, “A satisfied customer is the best business strategy of all”. In other words, it simply means put the customer first by understanding their needs and behavioral patterns and then map it backwards to your products.
Due to the increased adoption of smartphones, faster networks, and increasing consumer propensity to spend, the global ecommerce sales was expected to reach $6.5 trillion by 2023, with a penetration rate of 15%.
Continue reading “How is COVID-19 Catalyzing Digital Transformation in Retail Industry”
We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven’t we? Whether it’s a result of peer pressure or the situation demanding us to upskill ourselves, we have definitely come to the happy realization that our journey of learning doesn’t stop despite the lockdown. For online learners like business professionals or students, this can be attributed to Education Technology (EdTech) platforms. EdTech and e-learning has opened up a whole new avenue for us to make use of our time productively during the lockdown. And yes, the five minute food recipe videos on YouTube have been a great source of inspiration too.
Continue reading “EdTech: How to Keep Learners Engaged Post Lockdown”
We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.
With over 2.7 billion smartphone users and 1.35 billion tablet users globally, there are 2.8 million apps on the Google Play Store and over 2.2 million apps on the Apple App Store. In fact, there were over 205 billion app downloads in 2019 alone.
Continue reading “Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale”
The unprecedented crisis brought about by the coronavirus pandemic has proven to be a massive disruption for many industries. Many key businesses have taken a severe blow.
Even the TV and streaming service providers are taking a hit. But on the contrary, the lockdown which has forced people to stay indoors, has also led to a surge in media consumption.
Continue reading “Crisis Conversations: Rahul Mishra, CMO, Shemaroo Entertainment, on How OTT is Combating COVID-19 Challenges”
Now that you are all familiar with the basics of WhatsApp Business and WhatsApp Business API, let us delve deeper into how the API can be used by brands to effectively engage their customers. As countries continue to battle the COVID-19 crisis, messaging apps like WhatsApp have seen a surge in usage as people try to stay connected.
If you haven’t already read the first part of this blog, you can click here to learn how WhatsApp Business Solution can play a pivotal role in the engagement economy.
Continue reading “WhatsApp Business Solution: Reimagine Personalization in the Engagement Economy Part 2”
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personalized experiences from the brands they love. There is also a wealth of data in terms of consumer insights, but making sense of it all in real time is a humongous task without the right tools in place. With the myriad possibilities of customizations a brand can offer its customers, marketers today have a tough task on their sleeves.
Continue reading “Expert’s View: Shwetha Iyer, Head of Marketing, Zee5, on Leveraging AI to Drive Innovation”
The ongoing COVID-19 pandemic has come as a “White Swan” event that is likely to wipe out $2.7 trillion from the global economy in lost output.
Set in a quasi-uncertain backdrop, e-commerce brands are coming to grips with evolving consumer behaviour trends, purchase patterns, and situational habits.
Continue reading “8 Post-COVID E-Commerce Personalization Strategies for Re-Growth”