Month: November 2019

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The Smartech Web Message Module: Now Craft Campaigns Based on Customer Segments and Activities

Effective marketing automation is dependent on the degree of intelligence you – as a brand – are able to embed while orchestrating the delivery of the right message to the right customer through the right channel, at the right time.

Don’t restrict yourself to simple multi-channel customer journeys. You need to expand that paradigm and craft campaigns that take into account both historical and real-time behaviour of your website customers and mobile app users.

And, that’s exactly what Smartech allows you to do!

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8 Strategies to help you Rethink Customer Retention Marketing

Too many expectations, they say, bring resentment. 

I’ll start off this post by saying that expecting your customers to be loyal to you forever is a wrong notion. And using tricks and tactics to retain customers is going to be fruitful only to a certain extent. Many marketers might find it hard to adjust to this thought.

But the basis of these opinions is – the needs of your customers change, their preferences change, and these days they have more options than ever. You’ll find many of your customers leaving you and there’s nothing you can do to retain them once they have decided to move on. 

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Smartech Bolsters its AI-Powered Personalisation Solution to Help Digital Brands Boost Conversions by Upto 13%

The concept of personalisation in marketing has undergone a paradigm shift in recent years. From merely addressing customers by their names and wishing them on their birthdays to powering ML/AI-driven conversations and recommendations today – personalisation is every brand’s ground reality, need of the hour, and fundamental challenge.

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Is Your Personalization Experience Intelligent or Dumb?

In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part in enhancing customer lifetime value and retention. In fact, it is in this area that marketing holds the greatest potential to deliver value by impacting the bottom line.

For doing so, personalization has emerged as one of the most critical investment areas to boost response, conversion, and retention. In a climate where brands are not just selling products but are also competing for the customer’s attention across channels, creating lasting relationships is a challenge. It requires consistently meaningful conversations based on an acute understanding of their customer behaviors.

Quite simply, this means that effective marketing is no longer about pushing products but about being in sync with a customers’ problem and offering a solution right when they need it.

Continue reading “Is Your Personalization Experience Intelligent or Dumb?”