expectations, they say, bring resentment.
I’ll start off this post by saying that expecting your customers to be loyal to you forever is a wrong notion. And using tricks and tactics to retain customers is going to be fruitful only to a certain extent. Many marketers might find it hard to adjust to this thought.
But the basis of these opinions is – the needs of your customers change, their preferences change, and these days they have more options than ever. You’ll find many of your customers leaving you and there’s nothing you can do to retain them once they have decided to move on.
Continue reading “8 Strategies to help you Rethink Customer Retention Marketing”
The concept of personalisation in
marketing has undergone a paradigm shift in recent years. From merely
addressing customers by their names and wishing them on their birthdays to
powering ML/AI-driven conversations and recommendations today – personalisation
is every brand’s ground reality, need of the hour, and fundamental challenge.
Continue reading “Smartech Bolsters its AI-Powered Personalisation Solution to Help Digital Brands Boost Conversions by Upto 13%”
digital world, the role of marketers has evolved way beyond from just sending
promotional campaigns. You as modern marketers play a key part in enhancing
customer lifetime value and retention. In fact, it is in this area that
marketing holds the greatest potential to deliver value by impacting the bottom
so, personalization has emerged as one of the most critical investment areas to
boost response, conversion, and retention. In a
climate where brands are not just selling products but are also competing for
the customer’s attention across channels, creating lasting relationships is a
challenge. It requires consistently meaningful conversations based on an acute
understanding of their customer behaviors.
simply, this means that effective marketing is no longer about pushing products
but about being in sync with a customers’ problem and offering a solution right
when they need it.
Continue reading “Is Your Personalization Experience Intelligent or Dumb?”