Month: November 2019

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Understanding Customer Data Platforms

“Customer is indeed the king, but running a kingdom is no child’s play.
Knight, minister, jester, advisor, are you there for your king in every way?”

A marketer’s job isn’t easy. With each passing day, your customers’ expectations are rising, the amount of customer data available to you is increasing, and the challenge to acquire, engage, and retain customers is becoming more and more difficult.

Well, just like every challenge comes with a solution, so does this one. And the core solution lies in knowing your customers well. The more you understand them, the better positioned you are to win their trust and loyalty.

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The Ultimate Guide to using WhatsApp Business

Hey there, what’s up? 

So, you are interested in knowing how to use WhatsApp for Business. Well, why wouldn’t you? 

There are as many as 1.6 billion people around the world using it as of 2019. If not all, most of your customers could be using WhatsApp. It is certainly a smart move to connect with the customer using WhatsApp – the platform they’re familiar with. 

Besides, with the launch of WhatsApp Business, it has become easier to connect with the customer in a 1:1 professional setup. Using WhatsApp for Business you can automate your responses, have chatbots address customer issues, and provide personalized experiences to your customers and do much more. 

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Reducing Ecommerce Bounce Rates using Data Personalization Techniques

The e-commerce market is an extremely competitive industry; hence, businesses always aim to follow creative ways to increase their sales and the number of satisfied customers. Online customers not only expect personalization on e-commerce websites but are also willing to share their experience and personal data for a personalized and enhanced shopping experience. 

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The Smartech Web Message Module: Now Craft Campaigns Based on Customer Segments and Activities

Effective marketing automation is dependent on the degree of intelligence you – as a brand – are able to embed while orchestrating the delivery of the right message to the right customer through the right channel, at the right time.

Don’t restrict yourself to simple multi-channel customer journeys. You need to expand that paradigm and craft campaigns that take into account both historical and real-time behaviour of your website customers and mobile app users.

And, that’s exactly what Smartech allows you to do!

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8 Strategies to help you Rethink Customer Retention Marketing

Too many expectations, they say, bring resentment. 

I’ll start off this post by saying that expecting your customers to be loyal to you forever is a wrong notion. And using tricks and tactics to retain customers is going to be fruitful only to a certain extent. Many marketers might find it hard to adjust to this thought.

But the basis of these opinions is – the needs of your customers change, their preferences change, and these days they have more options than ever. You’ll find many of your customers leaving you and there’s nothing you can do to retain them once they have decided to move on. 

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Smartech Bolsters its AI-Powered Personalisation Solution to Help Digital Brands Boost Conversions by Upto 13%

The concept of personalisation in marketing has undergone a paradigm shift in recent years. From merely addressing customers by their names and wishing them on their birthdays to powering ML/AI-driven conversations and recommendations today – personalisation is every brand’s ground reality, need of the hour, and fundamental challenge.

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Is Your Personalization Experience Intelligent or Dumb?

In today’s digital world, the role of marketers has evolved way beyond from just sending promotional campaigns. You as modern marketers play a key part in enhancing customer lifetime value and retention. In fact, it is in this area that marketing holds the greatest potential to deliver value by impacting the bottom line.

For doing so, personalization has emerged as one of the most critical investment areas to boost response, conversion, and retention. In a climate where brands are not just selling products but are also competing for the customer’s attention across channels, creating lasting relationships is a challenge. It requires consistently meaningful conversations based on an acute understanding of their customer behaviors.

Quite simply, this means that effective marketing is no longer about pushing products but about being in sync with a customers’ problem and offering a solution right when they need it.

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