“Customer is indeed the king, but running a kingdom is no child’s play.
Knight, minister, jester, advisor, are you there for your king in every way?”
A marketer’s job isn’t easy. With each passing day,
your customers’ expectations are rising, the amount of customer data available
to you is increasing, and the challenge to acquire, engage, and retain
customers is becoming more and more difficult.
Well, just like every challenge comes with a
solution, so does this one. And the core solution lies in knowing your
customers well. The more you understand them, the better positioned you are to
win their trust and loyalty.
Continue reading “Understanding Customer Data Platforms”
Hey there, what’s
So, you are
interested in knowing how to use WhatsApp for Business. Well, why wouldn’t
There are as many as 1.6 billion people around the world using it as of 2019. If not all, most of your customers could be using WhatsApp. It is certainly a smart move to connect with the customer using WhatsApp – the platform they’re familiar with.
Besides, with the launch of WhatsApp Business, it has become easier to connect with the customer in a 1:1 professional setup. Using WhatsApp for Business you can automate your responses, have chatbots address customer issues, and provide personalized experiences to your customers and do much more.
Continue reading “The Ultimate Guide to using WhatsApp Business”
The e-commerce market
is an extremely competitive industry; hence, businesses always aim to follow
creative ways to increase their sales and the number of satisfied customers. Online
customers not only expect personalization on e-commerce websites but are also
willing to share their experience and personal data for a personalized and
enhanced shopping experience.
Continue reading “Reducing Ecommerce Bounce Rates using Data Personalization Techniques”
expectations, they say, bring resentment.
I’ll start off this post by saying that expecting your customers to be loyal to you forever is a wrong notion. And using tricks and tactics to retain customers is going to be fruitful only to a certain extent. Many marketers might find it hard to adjust to this thought.
But the basis of these opinions is – the needs of your customers change, their preferences change, and these days they have more options than ever. You’ll find many of your customers leaving you and there’s nothing you can do to retain them once they have decided to move on.
Continue reading “8 Strategies to help you Rethink Customer Retention Marketing”
The concept of personalisation in
marketing has undergone a paradigm shift in recent years. From merely
addressing customers by their names and wishing them on their birthdays to
powering ML/AI-driven conversations and recommendations today – personalisation
is every brand’s ground reality, need of the hour, and fundamental challenge.
Continue reading “Smartech Bolsters its AI-Powered Personalisation Solution to Help Digital Brands Boost Conversions by Upto 13%”
digital world, the role of marketers has evolved way beyond from just sending
promotional campaigns. You as modern marketers play a key part in enhancing
customer lifetime value and retention. In fact, it is in this area that
marketing holds the greatest potential to deliver value by impacting the bottom
so, personalization has emerged as one of the most critical investment areas to
boost response, conversion, and retention. In a
climate where brands are not just selling products but are also competing for
the customer’s attention across channels, creating lasting relationships is a
challenge. It requires consistently meaningful conversations based on an acute
understanding of their customer behaviors.
simply, this means that effective marketing is no longer about pushing products
but about being in sync with a customers’ problem and offering a solution right
when they need it.
Continue reading “Is Your Personalization Experience Intelligent or Dumb?”