“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by the waiter’s knowledge of my taste, I responded with a nod.Continue reading “How to Personalize Your Cross-Selling and Upselling Strategy”
As a digital marketer, it is critical to engage with your website visitors and customers in the most personalised, contextual, and timely manner possible. This becomes even more significant for e-commerce businesses that need to maximise the traffic arriving on their websites to drive higher conversions.Continue reading “The Smartech Plugin for Magento: Take Website Conversions to the Next Level!”
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget.
That’s when I realized that I have become a brand loyalist. Instead of searching for products in Google, I look them up directly in the brand’s web/app search bar.
What does it take for a customer to stick with a brand?Continue reading “[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers”
Let’s start this one with talking about first dates.
It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or colleague, talking about how their first date with someone went. The emotions are spread across a wide spectrum with “Jeez, an empty chair would have been a better company” on one end to “So yeah, we’re seeing each other again this weekend.” on the other. The common thread across all these tales is – conversation. A date is likely to move in the general ‘good’ direction if there’s a lot of common interests to talk about – cinema, vacation place, shared love/hatred for an Instagram influencer, etc.Continue reading “Using Data: Steps to Implement Personalized Marketing Strategy”
Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. If one were to outline each interaction (both physical and digital) between a brand and its customers, we’d find an extensive map with multiple touch points. With these numerous contact points comes the dilemma of delivering a seamless transition between different channels and a consistent, unified messaging throughout. Though brands have been relying on Data Management Platforms (DMPs) for achieving this goal, the emergence of Customer Data Platforms (CDPs) has presented a compelling alternative to marketers. By the looks of it, the two may seem similar but they hold major differences. However, one cannot necessarily replace the other.Continue reading “Customer Data Platforms vs. Data Management Platforms: A Definitive Guide”
“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”
– Kerry Bodine
This timeless reality grows in significance in today’s hyper-competitive, mobile-first market where customer retention has emerged as a north star metric. The e-commerce industry is no exception to this cardinal pre-requisite for success. In fact, customer experience leaders outperform other players by almost 26%, in terms of revenue growth.Continue reading “How Netcore’s WhatsApp Chatbot Helped Flipkart Deliver Customer Delight at Scale”
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints. And the interesting part is it’s growing as you read this post.Continue reading “Data Collection: Strategies to Identify and Collect Quality Data for Marketing”