Month: October 2019

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The Smartech Plugin for Magento: Take Website Conversions to the Next Level!

As a digital marketer, it is critical to engage with your website visitors and customers in the most personalised, contextual, and timely manner possible. This becomes even more significant for e-commerce businesses that need to maximise the traffic arriving on their websites to drive higher conversions.

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[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers

This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget.

That’s when I realized that I have become a brand loyalist. Instead of searching for products in Google, I look them up directly in the brand’s web/app search bar.

What does it take for a customer to stick with a brand?

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Using Data: Steps to Implement Personalized Marketing Strategy

Let’s start this one with talking about first dates. 

It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or colleague, talking about how their first date with someone went. The emotions are spread across a wide spectrum with “Jeez, an empty chair would have been a better company” on one end to “So yeah, we’re seeing each other again this weekend.”  on the other. The common thread across all these tales is – conversation. A date is likely to move in the general ‘good’ direction if there’s a lot of common interests to talk about – cinema, vacation place, shared love/hatred for an Instagram influencer, etc. 

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Customer Data Platforms vs. Data Management Platforms: A Definitive Guide

Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did. If one were to outline each interaction (both physical and digital) between a brand and its customers, we’d find an extensive map with multiple touch points. With these numerous contact points comes the dilemma of delivering a seamless transition between different channels and a consistent, unified messaging throughout. Though brands have been relying on Data Management Platforms (DMPs) for achieving this goal, the emergence of Customer Data Platforms (CDPs) has presented a compelling alternative to marketers. By the looks of it, the two may seem similar but they hold major differences. However, one cannot necessarily replace the other.

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How Netcore’s WhatsApp Chatbot Helped Flipkart Deliver Customer Delight at Scale

“Exceptional customer experiences are the only sustainable platform for competitive differentiation.”
– Kerry Bodine

This timeless reality grows in significance in today’s hyper-competitive, mobile-first market where customer retention has emerged as a north star metric. The e-commerce industry is no exception to this cardinal pre-requisite for success. In fact, customer experience leaders outperform other players by almost 26%, in terms of revenue growth.

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