New technology, new innovation, new investments and expansions are daily news in the ever-evolving marketing technology (Martech) space now. And that’s what makes this space very promising as well as a very competitive one.
We live in a world which is full of interruptions, and we practice distraction so much that we have nearly forgotten the art of concentration. This impacts our personal productivity catastrophically.
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer.
At Smartech, it has been our constant endeavour to embrace the spirit of innovation and improvement so brands across industries can deliver highly personalised customer experiences at scale.
To help brands further bridge the gap between advanced behavioural analytics and effective multi-channel customer engagement – seamlessly – we are ready to release our newest and latest SDK, SDK v3.0.
Continue reading “Mobile Marketing Automation: Embrace the Blistering Power of Smartech’s SDK v3.0”
Mobile Marketing is no cakewalk. With the ever-increasing competition across app stores, to rise above the clutter to drive app user engagement & retention is a challenge app marketers like you face every day.
As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc. but also meets the north star metric – conversions. While that is a persistent challenge that you’ll have to work with but how will you tackle zillion campaigns that create much noise and hamper your campaign deliverability and success rates?
What according to you is the difference between a winning marketing strategy and a mediocre one?