Month: August 2019

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How to Convert, Engage and Retain your Productivity App Users

We live in a world which is full of interruptions, and we practice distraction so much that we have nearly forgotten the art of concentration. This impacts our personal productivity catastrophically.

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Is Your Marketing Automation Platform Just a Glorified Campaign Launcher?

As marketing automation has become more mainstream, the barriers that businesses experience are also clearer.

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Mobile Marketing Automation: Embrace the Blistering Power of Smartech’s SDK v3.0

At Smartech, it has been our constant endeavour to embrace the spirit of innovation and improvement so brands across industries can deliver highly personalised customer experiences at scale.

To help brands further bridge the gap between advanced behavioural analytics and effective multi-channel customer engagement – seamlessly – we are ready to release our newest and latest SDK, SDK v3.0.
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Mobile Marketing: In-App Messaging Best Practices to Boost Engagement & Retention Rates

Mobile Marketing is no cakewalk. With the ever-increasing competition across app stores, to rise above the clutter to drive app user engagement & retention is a challenge app marketers like you face every day.

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How to Write Impactful Marketing Campaign Titles?

As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc. but also meets the north star metric – conversions. While that is a persistent challenge that you’ll have to work with but how will you tackle zillion campaigns that create much noise and hamper your campaign deliverability and success rates?

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