New technology, new innovation, new investments and expansions are daily news in the ever-evolving marketing technology (Martech) space now. And that’s what makes this space very promising as well as a very competitive one.
We live in a world which is full of interruptions, and we practice distraction so much that we have nearly forgotten the art of concentration. This impacts our personal productivity catastrophically.
In August 2018, a research from the UK’s telecoms regulator, Ofcom, reported that people check their smartphones every 12 minutes (average) during their waking hours. Whether technology should be blamed for it, or not, is a debatable topic, but the levels of distractions are costing us a lot of our time and energy.
And, technology comes to our aid again, with productivity apps. Apps designed to help us plan and finish tasks faster and with better efficiency.
I had written about the most popular apps from different categories, in this blog post.
Like every other space, the competition in productivity apps industry is high and rising. To acquire users, engage them, retain them, and meet the business KPIs is not easy.
Here are some tips and best practices that have been applied by the best brands in the industry that would surely be of help to you.
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer.
Expectations from marketing automation platforms have not matched reality. Prior to adoption, companies imagine marketing automation software to be out-of-box solutions that can completely overhaul their marketing with very little effort.
The reality is that marketing automation tools are not simple plug and play tools.
At Smartech, it has been our constant endeavour to embrace the spirit of innovation and improvement so brands across industries can deliver highly personalised customer experiences at scale.
To help brands further bridge the gap between advanced behavioural analytics and effective multi-channel customer engagement – seamlessly – we are ready to release our newest and latest SDK, SDK v3.0.
Continue reading “Mobile Marketing Automation: Embrace the Blistering Power of Smartech’s SDK v3.0”
Mobile Marketing is no cakewalk. With the ever-increasing competition across app stores, to rise above the clutter to drive app user engagement & retention is a challenge app marketers like you face every day.
As a marketer, you already know how difficult it is to write a winning campaign title that not only meets the low hanging metrics – open rates, CTRs etc. but also meets the north star metric – conversions. While that is a persistent challenge that you’ll have to work with but how will you tackle zillion campaigns that create much noise and hamper your campaign deliverability and success rates?
What according to you is the difference between a winning marketing strategy and a mediocre one?
Well, smart marketers need to act with a clear, pre-determined plan based on industry best practices, instead of instinctively shooting in the dark. Data is your oil, and actionable analytical insights are your refined fuels to propel your marketing strategy forward.
For mobile marketers who use push notifications as their strongest and most crucial channel for app user engagement, a well-designed push notification strategy is very important.
Many users enable opt in to receive push notifications during the first time app launch. But non-contextual, impersonal, and too many push notifications do more harm than good. If the app notifications that your users are bombarded with provide no value, it is obvious that they will find them irritating. Remember that your push notifications must add value to the entire app usage experience, and not be perceived as spam, thus resulting in drop-offs.
All you need to do is follow the proven mantras and see push notifications do wonders for you.Continue reading “5 Push Notification Best Practices to Skyrocket App User Engagement”