Month: July 2019

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Emoji Marketing: Breaking the Monotone of your Mobile Push Notification Campaigns

Emojis are super fun and they’re everywhere! In SMS & WhatsApp conversations, marketing campaigns, and in corporate emails too! They make a boring email or a push notification lively and add a dash of personality to it.

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Introducing AI-powered Campaign Title Performance Predictor

Running a successful marketing campaign takes a significant amount of planning, skill, execution and a fair bit of luck. Let’s look at the finer parts of planning a marketing campaign, like picking a title for your campaign. As a performance marketer you already know how hard it is to write a catchy email subject line, push notification title that can drive your campaigns to success.

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Drip Marketing: A Beginner’s Guide to Lifecycle Email Marketing

Whether you’re a startup or an established business, email marketing will always remain a crucial cog in your marketing machinery. Effective email marketing plays an important role in helping you move prospects further down the conversion funnel, i.e., converting them into leads, marketing qualified leads, sales qualified leads, and finally into paying customers.

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