Have you ever thought, why a customer bailed out on you after 7 days of signing up for your product? It cannot be because of product-need misfit. It is because of the initial experience that he/she had was not satisfactory or was significantly bad.
Emojis are super fun and they’re everywhere! In SMS & WhatsApp conversations, marketing campaigns, and in corporate emails too! They make a boring email or a push notification lively and add a dash of personality to it.
Gartner predicts that organizations that excel in personalisation will outsell companies that don’t by 20%.
The quantum and speed at which the mobile marketing ecosystem is continuing to evolve can often overwhelm even the most experienced marketers.
Running a successful marketing campaign takes a significant amount of planning, skill, execution and a fair bit of luck. Let’s look at the finer parts of planning a marketing campaign, like picking a title for your campaign. As a performance marketer you already know how hard it is to write a catchy email subject line, push notification title that can drive your campaigns to success.
Whether you’re a startup or an established business, email marketing will always remain a crucial cog in your marketing machinery. Effective email marketing plays an important role in helping you move prospects further down the conversion funnel, i.e., converting them into leads, marketing qualified leads, sales qualified leads, and finally into paying customers.
There’s an unconventional yet impactful statistic that puts the hype around instant messaging apps into perspective.
There are some things a smartphone can’t do yet, for everything else, there is an app!