24X7 online users. Non-linear customer journeys. Large quantities of user data. Increasing number of marketing channels. Evolving user expectations.
It’s that time of the year again – when mobile app businesses, developers, industry experts, market watchers, and customers wait with bated breath. We’re referring to the 5-day Apple Worldwide Developers Conference, 2019 that kicks off on June 3rd in San Jose, California!
If you’ve spent a ton of time crafting and designing your marketing emails, you’ll likely find it disheartening to see very few subscribers opening and clicking your emails. You might even be wondering, what is wrong with my emails? What do I do?
Eat that fruit! Remember the good old Snake game? Those blinking pixels of that legendary mobile game? 1997 was the year mobile gaming first entered public consciousness when Nokia introduced the now iconic game on the Nokia 6610.
Let’s face it: Most of us believe that SMS marketing doesn’t work anymore. If you’re a marketer, you probably pay more attention to channels like mobile app marketing, email marketing or social media marketing. After all, these are the channels preferred by millennial. But don’t give up on SMS marketing just yet. Because, done right, SMS marketing can actually help you grow your business and boost your conversions, especially if yours is an e-commerce business.
Today, a whole generation of people doesn’t understand the idea of updating a bank account passbook, or filling up a cash withdrawal form in a bank to collect cash. Very soon, the notion of carrying physical money in leather wallets may become absurd altogether.
Have you ever been on a rollercoaster ride? If yes, then do you recall the edge-of-the-seat ups and downs, the head-rush from the varying speeds across the entire course?
You’ve created an app, secured app downloads, and are rapidly increasing your user base. Now, in order to keep them engaged you use a multi-channel marketing platform and send messages via, push notifications, in-app messages, web messages, email etc. Despite adopting such an engagement strategy you see a stark rise in user churn and your user acquisition cost rises further.
Retail commerce has rapidly moved towards a fine blend of both offline and online experiences. Today, customers switch seamlessly between physical and digital stores. Customer journeys are so intricately integrated now, that the idea of e-shopping being a distinct activity when compared to brick-and-mortar shopping is disappearing.