Month: April 2019

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User Acquisition 101: 7 Advanced Tips to Boost your App Installs

Let me guess! You’ve built a killer mobile app! It is a one-of-a-kind, completely functional, useful app that addresses a genuine customer pain point. You totally believe your app has a place in the market and is sure to impress the masses.

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5 Hacks to Drive Higher User Retention for Ride-Hailing Apps

effective referral marketing campaign exampleCalling a ride has never been easier. Download the app, enter your location details, choose a convenient payment option, and voila! A few minutes later you have a cab waiting for you right at your doorstep!

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10 Browser Push Notification Tips to Boost User Engagement on Websites

Browser or Web Push Notifications occupy a unique position in your digital marketing machinery. It is one of the most powerful channels to enable offsite user engagement, drive website traffic, and retarget anonymous website visitors.

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[Product Update]: Take Onsite User Engagement to the Next Level with Smartech’s Enhanced Web Message Module!

Web Messages are an integral part of your onsite engagement marketing strategy. Once the user is on your website, the potential to convert them to customers, cross-sell, upsell, and boost their relationship with the brand – all of these are achievable through personalised well-crafted and well-timed web messages.

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AMP-based Dynamic Emails in Gmail: Ushering the Next Era in Email Marketing

On 27th March 2019, Google announced that desktop Gmail users can now see dynamic emails that are actionable. Users can interact and perform certain actions within the email without having to go to an external website.

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