Let me guess! You’ve built a killer mobile app! It is a one-of-a-kind, completely functional, useful app that addresses a genuine customer pain point. You totally believe your app has a place in the market and is sure to impress the masses.
Now, all that’s left to do is sit back and watch your app grow organically and sit at the top of the app charts, right?
One of the biggest challenges you face when developing a mobile app is actually the part after you’ve created it. Your Launch and Promotion Strategy is absolutely essential to ensuring your app is a success.
Getting app downloads and installs is not easy!
Continue reading “User Acquisition 101: 7 Advanced Tips to Boost your App Installs”
It is no secret that email marketing is the most profitable channel to drive sales and revenue.
Continue reading “This Is How You Create a Powerful Email Marketing Strategy”
Calling a ride has never been easier. Download the app, enter your location details, choose a convenient payment option, and voila! A few minutes later you have a cab waiting for you right at your doorstep!
Continue reading “5 Hacks to Drive Higher User Retention for Ride-Hailing Apps”
Browser or Web Push Notifications occupy a unique position in your digital marketing machinery. It is one of the most powerful channels to enable offsite user engagement, drive website traffic, and retarget anonymous website visitors.
Continue reading “10 Browser Push Notification Tips to Boost User Engagement on Websites”
All of us want a lot of things in life, or at least a few things that make us feel recognised, remembered, and pursued. It appeals to our human desire to be wanted!
Continue reading “Win-Back Email Campaigns: 7 Best Examples to Help Re-Engage your Customers”
On 27th March 2019, Google announced that desktop Gmail users can now see dynamic emails that are actionable. Users can interact and perform certain actions within the email without having to go to an external website.
Continue reading “AMP-based Dynamic Emails in Gmail: Ushering the Next Era in Email Marketing”
Increasing mobile app conversions is the top priority and challenge for every marketer.
Continue reading “9 Mistakes That Will Kill Your Relationships With App Users”