…in conversation with Janice B. Gordon
When it comes to increasing your app engagement and retention, push notifications are the key. Did you know that sending push notifications can increase your app engagement by 88%? And, sending notification messages can increase your app retention rates by 3-10x?
As KPI-driven email marketers, you want all you’re carefully crafted and designed email campaigns to land in your users’ primary inbox, don’t you?
Let’s be honest, your conversion funnel is not a funnel in reality. It is a complicated, criss-cross journey, full of twists and turns. Your users traverse the funnel in a to and fro manner, more often than not, leaving transactions incomplete.
Imagine you walk into a retail fashion store and start searching for Denim Jeans, and suddenly your smartphone buzzes. The Denim Jeans by Levis that you’ve been eyeing online for a while are now available at a limited time discount of 30%…and, just for you!
Decades ago, local grocery store owners had to remember the names of their regular customers, the preferences and life styles of their most loyal customers, leveraging all that information to provide a more welcoming and memorable service.
Today’s users don’t follow straightforward customer journeys. We exist in a multi-channel, cross-device world.
App push notifications are unquestionably the most powerful tool in your mobile marketing strategy today. With the degree of personalisation that it offers and rich media features, this channel has helped brands across industries to boost their user engagement by as high as 90%, and retention rates by 2X.