Month: February 2019

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5 Steps for Mutual Fund Brands to Convert Anonymous Users into Investors

Well, it is that time of the year, (the dreaded JFM), when we see a part of our hard-earned money leave us as income tax. And this is also the time when we look for mutual fund brands who can help us make wise investments to save tax.

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8 Tips to Increase User Engagement by Deep Linking Push Notifications

As a user, how often do you add items to your shopping cart and then abandon or postpone purchase on an e-commerce app? Quite often, right?

Doesn’t a well-crafted and timed push notification highlighting a price drop in any of the items that you added to cart tempt you to “buy now”? 
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5 Awesome Ways in Which Artificial Intelligence is Redefining Mobile Marketing

Artificial Intelligence or AI is no longer an alien term to marketers today. It has gone from being a futuristic tech trend to watch out for to a realistic component of modern marketing strategy, today. In fact, it was in 2016 that AI first made a blockbuster entry into marketing consciousness when Google’s AlphaGo beat a Go world champion.

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[Campaign Analysis]: How Can You Improve Your Email Marketing Performance by Optimising Your Subject Lines?

How many promotional emails do you receive every day on an average?

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5 Push Notification Campaigns to Leverage the Valentine’s Week Fervor!

Valentine’s Day is around the corner, and the buzz is already in the air. No matter how hard you try to resist it, Valentine’s Day always gets noticed. Every brand today wants to get a bite from this opportunistic cake.

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App User Onboarding: 5 Best Practices to Ace Your First Aha! Moment

You’ve created an amazing app, put in place an effective app marketing strategy, and bagged over a million downloads!

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