Well, it is that time of the year, (the dreaded JFM), when we see a part of our hard-earned money leave us as income tax. And this is also the time when we look for mutual fund brands who can help us make wise investments to save tax.
As a user, how often do you add items to your shopping cart and then abandon or postpone purchase on an e-commerce app? Quite often, right?
Doesn’t a well-crafted and timed push notification highlighting a price drop in any of the items that you added to cart tempt you to “buy now”?
If you land on the relevant product page, you might go ahead and instantly purchase the product. But, if you’re redirected to the app or mobile site’s home page, you might drop off completely.
Artificial Intelligence or AI is no longer an alien term to marketers today. It has gone from being a futuristic tech trend to watch out for to a realistic component of modern marketing strategy, today. In fact, it was in 2016 that AI first made a blockbuster entry into marketing consciousness when Google’s AlphaGo beat a Go world champion.
How many promotional emails do you receive every day on an average?
Valentine’s Day is around the corner, and the buzz is already in the air. No matter how hard you try to resist it, Valentine’s Day always gets noticed. Every brand today wants to get a bite from this opportunistic cake.
You’ve created an amazing app, put in place an effective app marketing strategy, and bagged over a million downloads!
Artificial Intelligence (AI) has made the transition from once being a glorious manifestation of sci-fi imagination to today emerging as a technological reality capable of disrupting industries.