Almost two decades ago, digital marketing saw a huge wave of change with the rise of marketing automation. By taking away the effort of carrying out repetitive tasks, marketing automation enabled marketers to go beyond executing campaigns manually and focus on designing meaningful customer journeys.
Marketing is more focused on digital than ever before. Modern marketers and sales professionals are in a long race of acquiring new customers and increasing brand awareness across newer geographies and scopes of business. While marketing and sales work as a team in growing the business with acquisition efforts, it is imperative to dedicate the same amount of efforts and resources in retaining the existing users.
Digital marketing today is all about fostering 1:1 customer relationships at scale. As result-oriented and performance-driven marketers, you need to focus on knowing your customers – not just who they are, but what they like and don’t like, how they interact with and navigate across your app or website, what they might buy and when.
If you’re a mobile marketer, then you must have heard about ‘predictive analytics’ and ‘predictive marketing’. And, if data is the lifeblood of your marketing strategies, then you have definitely used machine learning algorithms and artificial intelligence to build smarter marketing campaigns.
Ever since the incumbent government’s demonetisation drive back in 2016, the digital payments ecosystem in India has witnessed a blistering growth. Currently valued at over USD 200 billion, the industry is slated to be worth USD1 trillion by 2023!
What is a Progressive Web App?
While browsing websites on your phone, have you come across some websites that look as well as behave similar to their corresponding mobile apps? You are then likely to receive a prompt that suggests that you add this mobile site to your homescreen.
It’s a wrap.
We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitement and a new set of challenges. The year 2020 is sure to be one such new beginning. On the marketing front, I am expecting a lot of exciting martech trends and changes this year. While 2019 saw the emergence of a lot of ideas, 2020 is going about the maturation of those ideas.
This article is focused specifically on trends in marketing from technology perspective. It covers insights and benchmarks which will help you have better marketing conversations within your organization, and also with your customers.
Let’s get started then.Continue reading “Marketing Technology Trends for 2020”
Push Notification is one of the most powerful channels to engage with app users. Almost 50% smart phone users opt-in to receive notifications. But non-contextual, non-personalised, and too many over-intrusive notifications do more harm than good. If the notifications that your users are bombarded with provide no value, it is obvious that they will find them irritating. Today, over 50% of app users find push notifications annoying.
The 4 ‘R’s of AI-driven (Artificial Intelligence) marketing constitute the sole success mantra for us data-driven marketers.
2018 wasn’t just another year in Netcore’s incredible two-decade long journey.
It was a year that saw us scale exceptional highs in terms of our product, customer base, revenues, and workforce.
Having taken rapid strides over the past year, we continue to reinforce our position as a leading AI-powered multi-channel marketing automation platform across diverse geographies.
Here’s a look at some of the major highlights and breakthroughs that Netcore managed to accomplish in 2018, by embracing disruptive innovation, customer-centricity, and the burning desire to push the existing boundaries of martech like never before: