In today’s digital business environment, all marketing efforts need to be powered by actionable data. Your customers leave multiple digital footprints across multiple platforms and channels.
The success mantra of today’s data-driven result-oriented digital marketer – like you – depends on getting the 4Rs right.
My colleague, Subodh Wasnik, Product Manager, and myself, receiving the award from Dr. Uday Salunkhe, Group Director, Welingkar Institute of Management Studies and Research.
Push Notifications and In-App Messages are like the two hands of an ambidextrous mobile marketer. Neither can replace the other. As a result-driven mobile marketer, the more you understand the specific applications and use cases of these mutually exclusive user engagement channels, the more you empower yourself to leverage their benefits.
Embracing marketing technology is undeniably essential for the modern marketer. Especially in today’s digital era, where automation is the lifeblood of every business environment. Marketing automation will continue to be an essential building block of productivity for any business across industries.
Why are push notifications so important today?
Did you know that the global mobile app market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023? Approximately 1,434 mobile apps enter the mobile app market every day.
Being a mobile marketer is no cakewalk!
‘Mediocre marketers think in terms of campaigns. Great marketers think in terms of Growth Frameworks’
Have you ever struggled with a weight loss programme?