Month: December 2018

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Leverage the Power of Behavioural Data with Smartech’s Advanced Customer Activity Tracking Features

In today’s digital business environment, all marketing efforts need to be powered by actionable data. Your customers leave multiple digital footprints across multiple platforms and channels.

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Push Notifications vs. In-App Messages: What’s Best for your User Engagement Strategy?

Push Notifications and In-App Messages are like the two hands of an ambidextrous mobile marketer. Neither can replace the other. As a result-driven mobile marketer, the more you understand the specific applications and use cases of these mutually exclusive user engagement channels, the more you empower yourself to leverage their benefits.

Before we take a deep dive into when and how to use push notifications and in-app messaging for a high-conversion mobile marketing strategy, here are a few points that support the fact that push notifications and in-app notifications serve different purposes.

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7 Reasons Why Marketing Automation is Important

Embracing marketing technology is undeniably essential for the modern marketer. Especially in today’s digital era, where automation is the lifeblood of every business environment. Marketing automation will continue to be an essential building block of productivity for any business across industries.

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5 Best Examples of iOS Push Notifications to Re-engage Dormant Users

Why are push notifications so important today?

Did you know that the global mobile app market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023? Approximately 1,434 mobile apps enter the mobile app market every day.

Let’s face it, push notifications have been the best form of communication to reach users after the explosion of mobile apps. Their ability to reach users when not using the app saves you from waiting for them to launch the app and then schedule or trigger personalized communication. In fact, push notifications are a polite way to nudge users to relaunch the app and remind them how awesome you are!

But, user dormancy and eventual churn are inevitable realities. As a mobile marketer, you’re probably doing a few basic things wrong if your dormancy rates are too high or your user retention rates are too low.

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