Month: November 2018

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Take Mobile Marketing Experimentation to the Next Level: Split Test Your Push Notification Campaigns

In today’s digital marketing era, a recent success mantra being adopted by modern marketers is “Test. Optimise. Test Again”. Unlike traditional marketing, digital marketing offers ample opportunities to experiment in multiple ways, so why not make the most of it?!

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5 Hacks to Serve User Retention on the Table for Food Delivery Apps

The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR of almost 12% over the next 5 years to be worth upwards of $11 billion by 2022. The contribution of orders placed through mobile apps – miniscule in comparison to larger consumer economies such as China and USA – will also continue to grow gradually.

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