In today’s digital marketing era, a recent success mantra being adopted by modern marketers is “Test. Optimise. Test Again”. Unlike traditional marketing, digital marketing offers ample opportunities to experiment in multiple ways, so why not make the most of it?!
When it comes to your mobile marketing strategy, push notifications constitute your go-to weapon of choice.
Do you remember the global craze that the viral mobile game, Pokemon Go, sparked back in mid-2016?
With great power comes great responsibility. – Ben Parker
The online food delivery market in India is valued at $7.12 billion and is likely to grow by a CAGR of almost 12% over the next 5 years to be worth upwards of $11 billion by 2022. The contribution of orders placed through mobile apps – miniscule in comparison to larger consumer economies such as China and USA – will also continue to grow gradually.
An old adage that has continued to stand the test of time says “anything in excess is always bad”.