For digital businesses like yours, your web and app platforms are mere extensions of the overall brand persona, product/solution offering, and customer support. This holds true for a lot of traditional industries such as airlines, telcos, and banking.
He might call himself sasta Johnny Depp in jest but to his fans and followers (& I am one of them since I met him 2 days ago), he’s far greater and definitely more relatable. Bhuvan Bam is a 24-year-old phenomenon who is among India’s fastest rising YouTube stars or YouTubers as they are called now. His YT channel BB ki Vines as more than 10million subscribers and over 1.2 billion views – so yes, he’s making a killing.
App push notifications are known to elevate user engagement by almost 90% and retention rates by 2X!
Murphy’s Law aptly states that whatever can go wrong, will go wrong.
The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly digital ecosystem – across both web and mobile channels – has revolutionised the travel industry as well. In fact, the online travel industry is well on its way to hit a valuation of over $1,000 billion by 2022, growing at a CAGR of almost 11%.
A few months ago, the salesman at the nursery I buy plants from sold me a new, advanced fertiliser, with the promise that it would cure all my concerns about the roses not blooming enough.
Every user has a channel preference when it comes to receiving brand communications. They might not be explicitly aware of it, but as a data insights-driven marketer, you definitely should be!
With the rising trend of going mobile, having app as a platform has become a must have for B2B as well as B2C products. Nearly 70% of the customers use mobile or app for day to day browsing, updates, transactions, etc. Hence, it’s very important that you communicate the right message at the right time when the user is in the app.
In-app notifications is the set of communication you can send when the user is active on your app. People use an average of nine apps per day and 30 apps per month. How to make sure your users are engaged and converted at the right time?
Let us explore some examples of the best use cases of using in app notifications.
- Strategic Placement:
There are some important updates that the user should be aware of. One such is the KYC mandate by the RBI. To make sure you do not lose out customers, such important notifications should be displayed as soon as the user opens the app. 55% of individuals who engage with an app in the first week after download will be retained.
- Timely updates
Pop up an in-app notification only after the user has been active for certain time. For e.g., user has opened the Uber app and has been active for more than 10 sec. This shows the user is interested in booking a cab. Why not update him/her with the latest fare surge? In-app messages boost engagement by 3x because in-app messages serve as a roadmap to help users accomplish their desired tasks.
- Real Time Communication on Segmented Users
Jack has been using Paytm to recharge his mobile every month. Jack just opened the Paytm app and it’s that time of the month again! Show him the latest cashback offer on mobile recharge. Segmenting users as per their transaction behavior is a very good way to hit the bull’s eye. In-App messages triggered from an in-app event increase conversion by 4X.
- Feedback based communication
The customer has bought your product. What next? Other than cross selling other products, it is important to know how your customer feels about the product. Hence, the moment the customer opens the app the next time, seek feedback about their experience.
You might also like video about some great tips on how can brands increase conversions using App Push Notifications.
- Best time to ask permission
Getting the consent of the user for you to send push notifications is important. Ask this in the in app message when the user has shown certain level of engagement in your app; for e.g., spent more than 1 min, browsed through 2 products, etc. The no. of opt-ins will increase as the user is now aware of the features of your app.
Here are some tips to help you send perfect App Push Notifications.
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