Month: September 2018

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Cohort Analysis for E-Commerce Apps: When Actionable User Insights Help Boost User Retention

You have an excellent app that continues to roar up app store rankings, racking up an impressive number of downloads over a period of months. A steady user acquisition rate is resulting in increased engagement and monetisation. But, there’s still a segment of users that continue to churn, despite your best efforts!

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The Anatomy of a Perfect App Push Notification (APN)

With the shrinking attention span of customers and ever-increasing amount of content that is being pushed to them, as a marketer, you have to be extremely alert all the while to ensure you aren’t forgotten and you aren’t too intrusive! Sounds like walking a tightrope? Well, it isn’t, trust us!

Talking specifically about apps and app users, App Push Notification is one of the most effective channels that help boost user engagement by almost 90% and retention by 20%.

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How AI-powered Delivery Enabled Myntra Improve Email Campaign Performance by 60%, 2X that of Industry Standards

In today’s hyper-competitive digital consumer environment, brands across industries face an uphill battle while attempting to acquire, engage, monetise, and retain customers. These challenges are even more pronounced in a supremely price-sensitive and value-demanding industry such as the online fashion segment in India, worth about $6,185 million currently.

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How You Can Leverage (All Your) Customer Data to Scale Marketing Success

The age of the customer is here and how! Customer perception can make or break your business. Consistently satisfactory experiences will potentially encourage positive referrals, testimonials, and 5 star reviews. On the flip-side, a poor experience can also spread through the same channels, and set you back significantly.

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