You have an excellent app that continues to roar up app store rankings, racking up an impressive number of downloads over a period of months. A steady user acquisition rate is resulting in increased engagement and monetisation. But, there’s still a segment of users that continue to churn, despite your best efforts!
You have an immense amount of data at your disposal. But, you’re unable to derive any meaningful insights under this deluge as your app user base continues to become more diverse and fragmented, interacting with your app in different ways and at different times.
This is every mobile marketer’s head-scratching, forehead-frowning, hair-raising challenge!
Smartech’s Single-Step Actionable Analytics alleviate these pain-points with dynamic Cohort Analysis.
Continue reading “Cohort Analysis for Ecommerce Apps: When Actionable User Insights Help Boost User Retention”
With the shrinking attention span of customers and ever-increasing amount of content that is being pushed to them, as a marketer, you have to be extremely alert all the while to ensure you aren’t forgotten and you aren’t too intrusive! Sounds like walking a tightrope? Well, it isn’t, trust us!
Talking specifically about apps and app users, App Push Notification is one of the most effective channels that help boost user engagement by almost 90% and retention by 20%.
Continue reading “The Anatomy of a Perfect App Push Notification (APN)”
It’s time to end the suspense: The mobile Indian customer is driving mobile marketing. Here’s a look at why App Push Notifications are the next big thing.
Continue reading “13 Reasons WHY… your Mobile Marketing success depends on App Push Notifications”
In today’s hyper-competitive digital consumer environment, brands across industries face an uphill battle while attempting to acquire, engage, monetise, and retain customers. These challenges are even more pronounced in a supremely price-sensitive and value-demanding industry such as the online fashion segment in India, worth about $6,185 million currently.
Continue reading “How AI-powered Delivery Enabled Myntra Improve Email Campaign Performance by 60%, 2X that of Industry Standards”
Introduced by Apple in Safari in 2009, and now adopted by all browsers, browser push notifications today constitute a key channel for off-site engagement with new and existing website visitors.
Continue reading “Windows 10 Chrome 68 Users Now Receive Browser Push Notifications in the Action Centre”
The age of the customer is here and how! Customer perception can make or break your business. Consistently satisfactory experiences will potentially encourage positive referrals, testimonials, and 5 star reviews. On the flip-side, a poor experience can also spread through the same channels, and set you back significantly.
Continue reading “How You Can Leverage (All Your) Customer Data to Scale Marketing Success”
If you’re an Edtech player, a rapidly growing industry will test you. The right marketing platform key to passing with flying colours!
Continue reading “A for Awesome, B for B2C, C for Conversion, D for Data-Driven, E for Engagement…”
With smart A/B Testing, Churn Prediction, & Recommendation Engine, you get an all-star performance on your campaigns
Continue reading “You need AI/ML on your marketing team”