Month: August 2018

banner

5 Mobile Marketing Campaigns to Boost User Engagement for your Media OTT App

The Media OTT industry has witnessed explosive growth over the last few years. In fact, global viewing hours across OTT platforms doubled last year to collectively stand at 12.6 billion hours on 2.4 billion unique devices. While the US continues to be the largest OTT market, accounting for 58% of global content consumption, the Asian market, with just over 19%, is fast catching up.

Continue reading “5 Mobile Marketing Campaigns to Boost User Engagement for your Media OTT App”

Top 5 ways to engage Foodies using App Notifications

How about starting with a fact that would amuse all of you? The very harsh reality of the mobile app industry is that almost all apps (except the top 5–8 apps) see 60–80% uninstall rate within 90 days of users installing the app. India probably has the highest uninstall rate in the world — so when an app says it has 10M installs, ask them for a net figure including the uninstalls!

Continue reading “Top 5 ways to engage Foodies using App Notifications”

Send Time Optimisation & Subject Line Optimisation – Marketers’ Genies!

Few key questions any marketer or campaign specialist faces are – “Whom, What, When and How to send a campaign”. In the last 15 years, analytics personnel have strived to answer some of them, particularly the first two – Whom and What. But it is not enough.

Continue reading “Send Time Optimisation & Subject Line Optimisation – Marketers’ Genies!”

Marketing automation is the here & now for Edtech companies

From chalks, desks, a blackboard and a teacher to logins, uploading homework through a portal and learning biology through 3D immersion, education has come a long way. The latest developments in technology, coupled with funding and innovations have contributed immensely to making online education an effective alternative to traditional teaching processes. The increasing use of smartphones and easy internet access have led to students being more inclined towards the sector. This has led to a boom in the industry leading to scores of edtech startups entering this space.

Continue reading “Marketing automation is the here & now for Edtech companies”