When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that the best customer experiences are created through interactive platforms and personalised messages.
Given the large volumes of customer data generated across multiple channels today, marketers go through a lot of pain trying to identify customer segments. This step is crucial if you want to maximise your ROI on your marketing spends.
The Media OTT industry has witnessed explosive growth over the last few years. In fact, global viewing hours across OTT platforms doubled last year to collectively stand at 12.6 billion hours on 2.4 billion unique devices. While the US continues to be the largest OTT market, accounting for 58% of global content consumption, the Asian market, with just over 19%, is fast catching up.
How about starting with a fact that would amuse all of you? The very harsh reality of the mobile app industry is that almost all apps (except the top 5–8 apps) see 60–80% uninstall rate within 90 days of users installing the app. India probably has the highest uninstall rate in the world — so when an app says it has 10M installs, ask them for a net figure including the uninstalls!
How would you know what your customers like or dislike about your product or service until you ask them or they tell you?
India Turns 72! Here’s wishing you a very Happy Independence Day!
Few key questions any marketer or campaign specialist faces are – “Whom, What, When and How to send a campaign”. In the last 15 years, analytics personnel have strived to answer some of them, particularly the first two – Whom and What. But it is not enough.
From chalks, desks, a blackboard and a teacher to logins, uploading homework through a portal and learning biology through 3D immersion, education has come a long way. The latest developments in technology, coupled with funding and innovations have contributed immensely to making online education an effective alternative to traditional teaching processes. The increasing use of smartphones and easy internet access have led to students being more inclined towards the sector. This has led to a boom in the industry leading to scores of edtech startups entering this space.
Smartech’s latest feature now helps turbo-charge your mobile marketing strategy
…And how Netcore Smartech Helps with Compliance