Month: July 2018

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Being the change they want to see: Best quotes from top Indian marketers

In the present day and age of digital disruption, marketers are optimising several tools to listen to their customers to deliver impactful, hyper-personalised messages. Marketers are embracing the technological change with rapid speed to leverage high-impact campaigns, taking brands one notch higher. Detailing how tech works in their favour, the Martech evangelists shared their in-depth analysis at the Martech Marathon 12×25, organised by Netcore Solutions and CNBC-TV18, on June 13, 2018. Here are some of the top quotes by the speakers, in the 12 minutes session each had to share their insights:

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The State & Art of Browser Push Notifications: A Comprehensive Report From an Indian Perspective

It has been 2 years since Browser Push Notifications were ‘launched’, following the first roll-out of web push notifications by Apple in 2009, and we cannot elude the fact that BPN has emerged as one of the most impactful channels for marketers and businesses alike.

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Netcore’s Bothra, on the role of marketing as a business driver

Marketing is one of the leading business functions that has been able to demonstrate the varied advantages of deploying new age technologies. Marketing technology has proven to be a trusted and efficient means of capturing the attention of the increasingly distracted and complex customer. From identifying objectives related to business goals, sieving customer segments and being present and visible with apt content, marketers have a golden egg to address their daily woes.

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The French (& our #Analytics) Have it!

The goal was never to brag. What to do when the world sides with the underdog and technology with the erstwhile world champion? That was the dilemma.
Our team ran Predictive #Analytics on the Games, detailed here in this blog: ‘France or Croatia – Who’s taking the World Cup home?’ by our Chief Growth Hacker & Product Evangelist, Avadhoot Revankar, which predicted that Croatia would go down against France with a score of FR-CRO: 2-1.

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France or Croatia – Who’s taking the World Cup home?

FIFA World Cup 2018 landed us a battery of surprises but none greater than the entire world supporting one football team only – The Wild Boars of Thailand and their fabulous 25-year-old coach Ekapol. The 12 boys went through a grueling time after a cave expedition went wrong and it’s only after their rescue after some 10+ days that we found it in us to turn our attention to what was happening on our screens. It was then time to pick sides.
So far, FIFA 2018 has been riddled with crazy upsets and upheavals – For the first time in the history of the tournament, none of the big three viz. Germany, Argentina, and Brazil made it to the last four. Russia eliminated Spain early on, sparking all sorts of interesting reactions from around the world. Finally, when the 2 goats – Messi & Ronaldo – were sent packing, we knew this world cup was totally out of the syllabus.
And finally, Croatia, a country of just over four million, is facing the biggie France, a team invigorated with young blood.

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