Marketing is today at the forefront of a major tech disruption catalysed by an explosion of Internet-based technologies. Brands today want to go where the consumer is – their choice of platform, channels, and media, as well as content is determined by what the consumer likes to see or hear.
First things first!
Netcore and CNBC TV18 present the ultimate in knowledge-share on marketing technology or Martech: This is the Martech Marathon 12×25 – a crisp, bold, unprecedented format showcasing the best of industry insights delivered by 25 top Martech evangelists of the day.
The rising SMS costs are proving to be a classic case of ‘Who Moved My Cheese’ for the Digital marketer. Just when the Indian modern marketer is finding his comfort zone with data-driven marketing, the SMS costs have gone up.
“To target inactive list or not? That is the question”
This industry-first initiative told us marketers are looking for ways to get ahead of the curve