Analytics-enabled marketing is your right step in the right direction: The time is now!
Today, ‘Conversation marketing’ is the talk of the town.
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.
Marketing automation is an important part of the newly emerging marketing technologies. And, one of the most effective of these happens to be Browser Push Notifications or BPN. If you haven’t yet got on the BPN bandwagon, do it now.
How will you identify the right customer? As a marketer, how will you map your customer’s journey? How to target them as specifically as possible in this world of online banking and trading?