Month: July 2017


6 Most Helpful Triggers for E-commerce Brands

While e-commerce is growing by leaps and bounds, the importance of keeping the customers engaged is also becoming critical. Thanks to the ever-evolving marketing technology space, there are many ways and channels to be in touch with your customers. Regardless of which domain of e-commerce you belong to, there are 6 marketing campaigns that any e-commerce company can set up to target their customers. These are based on the customer behaviour and are across channels.

Continue reading “6 Most Helpful Triggers for E-commerce Brands”

Do wonders with Push Notifications!

Imagine you visit a shop for the first time, and you are given the most special treatment by the salesperson and the shop owner. They talk to you in extremely polite and friendly manner and offer exclusive discounts and refreshments. Well, all this is to make sure that you have a good experience which would bring you back again to the same shop.

Continue reading “Do wonders with Push Notifications!”

3 Sure-Shot Ways To Reach Your Marketing Goals!

Today’s customer is spoilt for choices. Hence, Survival of the Fittest theory is all the more applicable to the new age marketers. Maintaining a good relationship with your customers is an extremely challenging. A customer can switch loyalties without batting an eyelid.
Hence, today’s marketers fiddle with many strategies and tactics to woo their ever evaporating customer base. So, here are 3 practical ways, the mantras that can help you reach your goals.

Continue reading “3 Sure-Shot Ways To Reach Your Marketing Goals!”

Transactional Emailing: In-house or Professionally Managed Services?

In addition to enhancing customer experience, the single biggest benefit of transactional emails is the platform they provide for cross-selling and up-selling. Juxtapose this with research that shows almost 25% of transactional emails triggered by the system do not reach the inboxes of targeted recipients. And you will agree it’s crucial for an enterprise to not just send the mails but also monitor and manage the transactional email process consistently to identify key issues like bounces, complaints, unsubscribes, and opens/clicks.

Continue reading “Transactional Emailing: In-house or Professionally Managed Services?”