What is the very first thing you do as soon as you wake up?
While e-commerce is growing by leaps and bounds, the importance of keeping the customers engaged is also becoming critical. Thanks to the ever-evolving marketing technology space, there are many ways and channels to be in touch with your customers. Regardless of which domain of e-commerce you belong to, there are 6 marketing campaigns that any e-commerce company can set up to target their customers. These are based on the customer behaviour and are across channels.
Imagine you visit a shop for the first time, and you are given the most special treatment by the salesperson and the shop owner. They talk to you in extremely polite and friendly manner and offer exclusive discounts and refreshments. Well, all this is to make sure that you have a good experience which would bring you back again to the same shop.
Marketing has the power to make or mar your business. If done well, it can boost business like nothing else can. And if done in a wrong way, it can cause irreparable damage to your brand.
Today’s customer is spoilt for choices. Hence, Survival of the Fittest theory is all the more applicable to the new age marketers. Maintaining a good relationship with your customers is an extremely challenging. A customer can switch loyalties without batting an eyelid.
Hence, today’s marketers fiddle with many strategies and tactics to woo their ever evaporating customer base. So, here are 3 practical ways, the mantras that can help you reach your goals.
“What types of contact data do you get?”
While I was travelling back to Mumbai from Kolkata, I was accompanied by a couple with their 1 year old. And like some kids, this one was more affectionate towards mom than dad.
In addition to enhancing customer experience, the single biggest benefit of transactional emails is the platform they provide for cross-selling and up-selling. Juxtapose this with research that shows almost 25% of transactional emails triggered by the system do not reach the inboxes of targeted recipients. And you will agree it’s crucial for an enterprise to not just send the mails but also monitor and manage the transactional email process consistently to identify key issues like bounces, complaints, unsubscribes, and opens/clicks.
Imagine, you are single and happy and you suddenly discover the connection of your life while walking down an aisle of cereals. You would certainly wish to approach her, you would want to talk to her, and you would also want to make that first ever-lasting image! But, she is far out of your reach, and she doesn’t even look at you carefully.
A problem well stated is half solved. Funnel Analytics helps you identify the problem. Only if you know where your contacts drop out, you can figure out the why and the how to fix the leakage.
Imagine, during a flight, you meet an awesome web designer. Both of you have a great conversation and exchange cards. But you have no communication after that meeting.